Marketing Week
2 February 2012
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Basket pages let mobile commerce down
2 February 2012
It is all very well retailers spending millions of pounds ensuring consumers are able to navigate their mobile sites, but the minute the customer decides to make a purchase it becomes clear that facilitating mobile commerce for the consumer has not yet permeated to the basket pages.
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Cheap date wrong way to build trust
2 February 2012
I couldn’t agree more with Branwell Johnson’s leader column (MW last week) that brand trust is absolutely critical for today’s premium brands.
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Contactless payments need a push
2 February 2012
Tom Gregory from Barclaycard is right in saying that driving awareness is key to increasing take-up of contactless payment (‘Brands get behind push for contactless’, MW 19 January) but it’s not the only factor.
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Mainstream brands make a play for the super rich list
2 February 2012
Recession? What recession? A new set of brands is muscling in on territory that until recently was occupied exclusively by luxury goods and services providers by targeting the wealthy but time poor community.
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New BlackBerry leader must rediscover the brand's USP
2 February 2012
Given BlackBerry’s poor performance, the double departure of brand owner Research In Motion’s co-CEOs Mike Lazaridis and Jim Balsillie (MWlinks.co.uk/ BBCEO) smacks more of a quick dash for the exit rather than what the former describes as “passing the baton”.
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Six codes that reveal a brand's real personality
2 February 2012
Research seen exclusively by Marketing Week identifies six styles of language that marketers use to communicate their company’s personality. Is your brand cool, caring or sociable? asks Lucy Handley.
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Steve McQueen keeps endorsement real
2 February 2012
A walk around London’s shops at the weekend had me wondering if it was 2012 or 1972...
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The Secret Marketer: Are retailers ready for foreign visitors?
2 February 2012
As part of my retail audits, I visited out-of-town factory outlet Bicester Village. I haven’t been there for a…
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Vouchers: reclaiming the market from the deal-chasers
2 February 2012
Brands are at risk of being held to ransom by consumers unwilling to buy without a money-off deal. Does the solution lie in offering added-value incentives with a personal touch?
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Why a funding cut can be an opportunity
2 February 2012
The BBC’s outgoing director of marketing, Helen Normoyle, explains how her team plans to keep up the quality of its work despite a 25% cut in its budget.
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Why the customer is your key to leadership
2 February 2012
Anyone can be a leader, argues Professor Richard Jolly of London Business School. It doesn’t have to be the chief executive…
