Marketing Week
20 November 2008

  • It is time to go mobile

    Thu, 20 Nov 2008

    It's no good just waiting for the mobile revolution to happen - the opportunities are there now.

  • 118 118 Reviews internal marketing

    Thu, 20 Nov 2008

    The Number 118 118 is considering beefing up its marketing team as part of a review of its strategy for next year.

  • A Little More Conversation

    Thu, 20 Nov 2008

    Social media is exposing brands to new threats and opportunities when it comes to reputation management. So what's the best approach to monitoring online conversations? By Ivan Ristic.

  • ABTA calls for freeze on travel taxes

    Mon, 24 Nov 2008

    The Association of British Travel Agents (ABTA) is calling for Chancellor Alistair Darling to freeze or reduce taxes levied on the holiday industry. He is expected to reveal details of a new Aviation Duty in the pre-budget report today (November 21).

  • Adidas bucks trend with anniversary celebration

    Wed, 26 Nov 2008

    Adidas is launching its biggest global brand campaign to date to mark the 60th anniversary of the company registering its famous three-stripes mark.

  • AKQA takes IAB/Microsoft award

    Thu, 20 Nov 2008

    AKQA has won the October Internet Advertising Bureau/Microsoft Advertising Creative Showcase for its eco:Drive campaign for Fiat.

  • Apple applies its crisp, fresh design to the web

    Thu, 20 Nov 2008

    Apple UK is an example of a company doing things right on its website, apple.com. It shows off its products well, and once you're sold on an item, you can buy it then and there through Apple's online store.

  • Arts Council England appoints digital agencies

    Wed, 26 Nov 2008

    The Arts Council England, the national development agency for the arts, has appointed four agencies to its digital roster. Preloaded, Cogapp, Deconstruct, Net Efficiency have will now work on the business.

  • ASA calls for more control over alcohol ads on Net

    Thu, 20 Nov 2008

    Calls for tighter controls on online alcohol advertising have been renewed at this week's Advertising Standards Authority's (ASA) stakeholder consultation on the effectiveness of self regulation on the drinks industry.

  • Bmibabay launches campaign to push new routes

    Thu, 20 Nov 2008

    Bmibaby is launching a digital out-of-home campaign in airports to highlight its new summer 2009 routes. The campaign, which launches today (November 20), is the first time the budget airline has advertised its new flight programme.

  • Booktrust launches radio campaign

    Fri, 21 Nov 2008

    Booktrust, the charity that promotes reading to young children, is launching a radio campaign to support its national, free book-gifting programme. It breaks later this month.

  • Boots appoints Lida for 15m Advantage Card account

    Tue, 25 Nov 2008

    Retailer Boots has appointed Lida to its 15m Advantage Card business following a pitch. Lida will handle Boots' enhanced CRM programme around Advantage Card holders.

  • Branded utilities are not actually new

    Thu, 20 Nov 2008

    That rare ability to deliver content and context matters more than ever in the digital world, says Alastair Duncan.

  • Britvic launches Save Tango campaign

    Mon, 24 Nov 2008

    Britvic is launching a major integrated campaign to promote Tango. It is part of the drinks company’s strategy to bring the brand back to its once iconic status.

  • Britvic to add Lipton Iced Tea to portfolio

    Wed, 26 Nov 2008

    Britvic is extending its partnership with PepsiCo, with plans to take on the manufacturing, distribution and marketing of Lipton Iced Tea. The news comes as Britvic reported a 14% rise in pre-tax profits in the year to September 28.

  • BT Vision seeks new focus

    Wed, 26 Nov 2008

    BT Vision, the telecoms giants TV service delivered via broadband, is claiming a significant boost to its offer through a new TV-on-demand deal with ITV.

  • BTs blurred vision

    Fri, 21 Nov 2008

  • Can a client lead JWT London back to its former glory?

    Thu, 20 Nov 2008

    More than a few eyebrows were raised when former British Gas marketing director Nick Smith was linked to the JWT London chief executive job (MW last week). Smith, currently at Accenture, could be a long way off joining JWT as insiders suggest he is still fighting it out with another ...

  • Carbon Trust names new group head of marketing

    Thu, 20 Nov 2008

    The Carbon Trust has appointed Simeen Kardi as interim group head of marketing. Kardi joins from the Forensic Science Service, a Government-funded body, where she was a marketing director.

  • Centrica reviews wind energy plans

    Mon, 24 Nov 2008

    Centrica, the owner of utility giant British Gas, is being forced to review its green energy plans as the economic crisis deepens. It has planned to invest £4bn building offshore windfarms but is looking at plans as the building costs have soared.

  • Client's challenges must take priority

    Thu, 20 Nov 2008

    Agencies part of the value-adding solution

  • Coke gives Santa a makeover

    Thu, 20 Nov 2008

    Coke gives Santa a makeoverCoca-Cola has "modernised and updated" its iconic Santa Claus, first created by US agency Haddon Sundblom for its advertising 75 years ago.

  • Continental Airlines appoints Team Saatchi

    Thu, 20 Nov 2008

    Team Saatchi has been awarded the 2m UK advertising account for Continental Airlines. The win also encompasses digital marketing activity.

  • Darlings Budget cuts VAT to 15%

    Mon, 24 Nov 2008

    Chancellor Alistair Darling is cutting VAT from 17.5% to 15% until the end of next year, but increasing duties on alcohol, tobacco and petrol so they remain at the price they are now. Darling, who outlined the measures in his pre-Budget report, says the move will put £12.5bn into consumers' pockets.

  • DMGT undertakes 100m cost-cutting plan

    Thu, 20 Nov 2008

    Daily Mail & General Trust is undertaking a 100m cost cutting programme. It comes as the company reported a 9% fall in adjusted profits before tax to 262m in the 12 months to September 28.

  • Dont underplay your brands promise

    Wed, 26 Nov 2008

    Given a choice, which of these three go-to-market strategies would you opt for? Over-promise and under-deliver, under-promise and over-deliver, or a halfway house of neither over- nor under-promising – a strategy of meeting the expectations you create?

  • EBay pushes focus on 'brand new' item section

    Thu, 20 Nov 2008

    EBay is ramping up its focus on new products this Christmas in a bid to take on rival sites such as Amazon as well as traditional high street retailers.

  • Edinburgh plans joint festivals campaign

    Thu, 20 Nov 2008

    Festivals Edinburgh is planning its first joint campaign to promote next year's range of events. The marketing body has appointed the Leith Agency to create the brand identity. The body, which was formed two years ago, promotes the variety of festiv...

  • Ex-BA marketer OBrien leaves Regus

    Thu, 20 Nov 2008

    Former British Airways global marketer Jayne O'Brien is understood to have stepped down as the chief marketing officer of Regus, the office workspace solutions company, after less than a year in the job. It is understood that O'Brien is leaving to go to Dubai.

  • Future Publishing posts 3% ad revenue rise

    Wed, 26 Nov 2008

    Future Publishing, the magazine publisher, has posted solid preliminary full year results, led by a 3% rise in ad revenue. It also posted a pre-tax profit of £9.5m, up 3% year-on-year.

  • George Davies opens "travelling shows"

    Mon, 24 Nov 2008

    Fashion designer George Davies, the creator of George at Asda, is planning an eponymous new venture next year, which will include "travelling show" stores being launched in eight cities across the country.

  • Good Natured acquires Happy Monkey

    Tue, 25 Nov 2008

    Good Natured, the ethical fruit juice company, has expanded into the health and well being drinks category with the acquisition of juice brand Happy Monkey. It acquired the brand, previously owned by Scozil, for an undisclosed sum.

  • Google kills off virtual world Lively

    Fri, 21 Nov 2008

    Google is scrapping Lively, its virtual reality rival to Second Life, just four months after launching the service. The company plans to shut down Lively at the end of the year.

  • Government plans VAT cut to kickstart spending

    Mon, 24 Nov 2008

    The Government will today (November 24) unveil plans to cut VAT to its lowest level in nearly 20 years in a bid to kickstart the economy. It is thought that the Government will slash the rate of VAT from 17.5% to 15% in a bid to encourage consumers to keep spending.

  • Government pulls 14m funding plan for C4

    Wed, 26 Nov 2008

    The Government has withdrawn plans to hand over 14m to Channel 4 to help the broadcaster fund its switchover to digital. It is now expected to reveal its plans for the future of public service broadcasting early next year.

  • Growth market is getting older

    Thu, 20 Nov 2008

    With someone in the UK turning 50 every 40 seconds, marketers must find ways of targeting this large population if they are to realise the silver pound’s significant potential. By Daney Parker

  • GSK looks to gain from pain relief sector shake-up

    Thu, 20 Nov 2008

    GlaxoSmithKline's launch of a new variant of analgesic brand Panadol, for the first time in seven years, with the intention of "shaking-up " the pain relief category, heralds a new dynamism in the pharmaceutical giant's consumer healthcare division (MW last week).

  • H&M signs top designer to boost sales

    Tue, 25 Nov 2008

    H&M, the budget retailer, has signed British celebrity designer Matthew Williamson to create its next guest collection. It hoped the move will drive sales during the economic slowdown.

  • How to create the perfect website

    Thu, 20 Nov 2008

    Whether or not the perfect website exists, this ideal vision should be the driving force behind every project you carry out. By Justin Cooke.

  • HSBC's in-flight magazineputs customers in charge

    Thu, 20 Nov 2008

    HSBC is offering passengers at London's Heathrow Terminal 1 the opportunity to create their own in-flight magazine. It will allow customers to choose the celebrity writers they are most interested in.

  • In a downturn, rely on your affiliates

    Thu, 20 Nov 2008

    Research shows that consumers are tightening their belts, and online research is a key way for them to reduce spend. Now, more than ever, is the time for brands to adopt a strong affiliate strategy, say Liane Dietrich.

  • In the driving seat

    Thu, 20 Nov 2008

    What does a small town in Brazil have to do with the future of marketing creativity? By Pedro Cabral.

  • Independent and Red Bull launch magazine

    Thu, 20 Nov 2008

    The Independent has signed a deal with Red Bull to launch a monthly lifestyle magazine, to be distributed with the newspaper's Saturday edition.

  • Interactive Viewpoints November 2008

    Fri, 21 Nov 2008

    In this supplement, ten contributors offer their expert views on how companies should make the most out of the internet and mobiles as brand-building tools, and how this would offer a healthy return on investment.

  • It's time to reassess our relationships

    Thu, 20 Nov 2008

    How the end of Google's Best Practice Funding scheme is going to affect the relationship between engines, agencies and advertisers. By Chris Simpson

  • Jaguar asks for 1bn Government loan

    Mon, 24 Nov 2008

    British-based carmaker Jaguar Land Rover is reportedly in talks with the UK Government over a £1bn loan. The plea comes just nine months after the carmaker was brought by India's Tata Group.

  • Jazz FM appoints Unanimis for online

    Fri, 21 Nov 2008

    Jazz FM, the digital radio station, has appointed digital sales house Unanimis to handle its online advertising. It will also further sponsorship deals and seek to develop new partnerships.

  • Levi Strauss promotes German manager to European vice president

    Fri, 21 Nov 2008

    Levi Strauss has promoted Michael Strehler, general manager of its German division, to vice president of commercial operations across Europe. Strehler will replaces Kenny Wilson, who is leaving in January after nineteen years in the role.

  • Local papers triumph over BBC's online video plans

    Fri, 21 Nov 2008

    Regional newspaper publishers have triumphed in the battle against the BBC's plan to invest £68m in video-led local websites. The BBC Trust has decided the broadcaster should not press ahead with plans because the sites would not improve services for the public.

  • Magners' future on ice

    Thu, 20 Nov 2008

    Magners Original Irish Cider was single-handedly responsible for the revival of the cider market in 2006. While its strategy of suggesting the drink could be enjoyed over ice was simple, it created a new generation of cider drinkers.

  • Mango launches lingerie range

    Fri, 21 Nov 2008

    Mango, the Spanish fashion brand, is launching its first collection of lingerie. It will be rolled out across its 257 stores from next February.

  • MediaCom makes key global appointments

    Tue, 25 Nov 2008

    MediaCom Worldwide has made several appointments in a global management shake-up. The move comes after GroupM chief executive Stephen Allen was named chairmen and chief executive of MediaCom worldwide in August.

  • Microsoft scraps plans to acquire Yahoo!

    Thu, 20 Nov 2008

    Microsoft chief executive Steve Ballmer has confirmed it is no longer in discussions to acquire Yahoo! However, he says Microsoft is now looking to collaborate with the internet company.

  • Mothercare profits boosted by international expansion

    Fri, 21 Nov 2008

    Mothercare, the baby and maternity retailer, has reported a 94% rise in its pre-tax profits at £9.6m for the six months to October. The group says that international expansion and online sales helped to drive profits.

  • Motorola slims operation ahead of brand relaunch

    Wed, 26 Nov 2008

    Motorola is understood to have put its entire UK and European staff on notice as it looks to scale back its operation ahead of a relaunch in the second quarter of next year.

  • Mr iPlayer works his magic on Microsoft

    Thu, 20 Nov 2008

    Despite Jerry Yang stepping down as Yahoo!s chief executive and easing the way towards a fresh round of takeover negotiations, the prospects for suitor Microsoft seem little enhanced by the opportunity. Microsofts online business, even with Yahoo!s search business on board, would be as unlikely to turn a profit as ever. So far behind Google are they, even when their market share is combined.

  • MW Live event will integrate four marketing disciplines

    Thu, 20 Nov 2008

    Marketing Week is to launch a new one-stop shop exhibition, Marketing Week Live, at Olympia London, on June 30 and July 1, 2009.

  • Newspaper industry hit by further job cuts

    Tue, 25 Nov 2008

    Newspaper publishers are continuing massive cost cutting measures with more jobs expected to be axed. It is understood that staff at Trinity Mirror and Telegraph Media Group are among the latest to be put on notice.

  • Newspaper sites see uplift

    Thu, 20 Nov 2008

    Newspaper websites benefitted from an uplift in traffic in October but Times Online saw the smallest percentage rise out of those publishers posting ABCe figures.

  • Nipple tassles and tasty g-strings will protect us from economic chill

    Thu, 20 Nov 2008

    Only Sir Philip Green could pull off a marketing masterstroke by coming up with the perfect antidote to recession that will lift the predicted festive gloom

  • Nissan pulls out of crucial motor show

    Tue, 25 Nov 2008

    Nissan has become the latest car manufacturer to pull out of the Detroit motor show. The company says the move aims to help rein in marketing spending amid the global downturn in sales.

  • No Xmas advertising for Next

    Fri, 21 Nov 2008

    Clothing retailer Next has decided against launching a Christmas TV campaign this year. The move comes after the retailer's chief executive, Simon Wolfson, recently predicted that sales will slide further in the new year.

  • Obama's election success is a victory for digital marketing

    Thu, 20 Nov 2008

    Barack Obama is not just America's first black leader in waiting, he is the first digital, database marketing and social networking president

  • Ofcom lays down rules on silent calls

    Mon, 24 Nov 2008

    Ofcom has issued new guidelines on silent calls after the number of consumers complaining about the practise more than trebled in a year. The media regulator says that more consumers are contacting it about silent calls and fixed-line mis-selling than any other telecoms issue.

  • Pattison tipped to become Lowe Worldwide chief exec

    Wed, 26 Nov 2008

    David Pattison, the founder of Phd, is tipped as the front runner to replace Steve Gatfield as Lowe Worldwide chief executive.

  • PGA European Tour signs UPS as key sponsor

    Wed, 26 Nov 2008

    The PGA European Tour has signed UPS, the global transportation and logistics company, as a key sponsor. The new professional golf tour replaces the Order of Merit event.

  • Phelps signs global Subway deal

    Mon, 24 Nov 2008

    Olympic swimming star Michael Phelps has signed a long-term global deal with sandwich chain Subway. The move is aimed at growing Subway's UK and European business in the run-up to the London 2012 Olympics.

  • Phones4U must convince consumers it is not a one-trick pony

    Thu, 20 Nov 2008

    Phones4U's newly-installed marketing director Russell Braterman (MW last week) has joined at a time of great change in retail. Spearheading a review of the company's advertising account, currently held by WCRS (MW September 18), will be the least of his concerns. ...

  • Phones4U slashes prices in lead up to Xmas

    Wed, 26 Nov 2008

    Phones4U is taking on rival Carphone Warehouse by cutting prices on its prepay handsets in the run up to Christmas. It is also giving away fee gifts with some of its handsets.

  • Picture remains bright for tv

    Thu, 20 Nov 2008

    A study into viewing habits of homes with an array of digital media at their disposal shows the family TV set is the favoured way to watch, with content quality the main factor behind people's choices

  • Predictive web

    Thu, 20 Nov 2008

    User-centric interface design should really be driven by compelling content, adaptive technology and direct customer insight. By Chris Averill

  • Refreshing parts out of reach

    Thu, 20 Nov 2008

    Heineken has set it sights on revitalising its flagship lager in the UK. New ad agency BBH has to return the beer to a time when it had a strong, consistent brand image. By Archana Venkatraman

  • Rolls-Royce to axe up to 2,000 jobs

    Thu, 20 Nov 2008

    Rolls-Royce is planning to cut up to 2,000 jobs next year. The company currently has about 39,000 employees, with 60% of its workforce based in the UK.

  • Royal Mail unveils first 'Matter' advertisers

    Wed, 26 Nov 2008

    Royal Mail has signed up Cadbury, Diageo, O2 and Harper Collins to feature in its new advertising initiative. The promotional box, called Matter, which will be sent out to consumers this Saturday (November 29) will contain free branded products.

  • Sainsburys ends ITV drama sponsorship

    Wed, 26 Nov 2008

    Sainsburys is axing its 5m flagship sponsorship of ITV1 drama premieres after four years. The supermarket chains contract is due to expire in late spring next year, and it has confirmed that it will not be renewing the deal.

  • Searching for hearts and minds

    Thu, 20 Nov 2008

    How combining useful content and targeted search campaigns can be a cost-effective driver behind the branding effort. By Warren Cowan.

  • Sony Ericsson MD to depart for headset company

    Thu, 20 Nov 2008

    Sony Ericsson UK managing director John Harber is understood to be leaving the company to join headset venture Aliph. Its UK sales director Nathan Vautier is expected to step into his vacated role in the New Year.

  • Sun to restructure global marketing arm

    Thu, 20 Nov 2008

    Sun Microsystems, the computer and computer-component vendor, is restructuring its global marketing divisions as part of plans to significantly cut spending.

  • Targetbase Claydon Heeley starts search for UK chief

    Thu, 20 Nov 2008

    Chris Gordon, the chief executive of both Targetbase International and its UK office Targetbase Claydon Heeley, is looking to bring in a replacement for his UK role so he can focus on developing the agency's international presence.

  • The AA after Buscombe

    Wed, 26 Nov 2008

    Days after the announcement that the Advertising Association chief executive Peta Buscombe is leaving to be the next chairman of the Press Complaints Commission, the AA has started the hunt for a working politician to replace the baroness.

  • The evolution of search

    Thu, 20 Nov 2008

    With the pressure on, marketers need to safeguard their budgets, and search-engine marketing is the perfect way to demonstarte accountability for their results. By Nick Jones.

  • The Perfume Shop launches first TV campaign

    Tue, 25 Nov 2008

    The Perfume Shop, the fragrance retailer, is launching its first TV campaign in the run-up to Christmas. It aims to drive sales during the valuable festive season.

  • The7stars wins media account for Cooking Vinyl

    Thu, 20 Nov 2008

    The7stars has won the media planning and buying for independent label Cooking Vinyl Records. It will handle all media, including digital, for the launch of the new album from The Prodigy, "Invaders Must Die".

  • Time for a new model

    Thu, 20 Nov 2008

    The financial crisis is prompting clients to view their relationships with agencies from a different angle. Agencies should really take note, says Steve Booth

  • Top marketer on board at Neal's Yard Remedies

    Thu, 20 Nov 2008

    Neal's Yard Remedies has appointed Shireen Valipour as director of marketing, a newly-created board level position. She joins as the organic and ethical health and beauty company gears up for major UK and overseas expansion.

  • Travel hit by tax rises, car industry misses out

    Tue, 25 Nov 2008

    Chancellor Alistair Darling ignored pleas from the travel industry to reduce tax by restructuring and increasing Air Passenger Duty. He had been expected to replace the tax with a new Aviation Duty.

  • Ubisoft marketer to return to Electronic Arts

    Thu, 20 Nov 2008

    Ubisoft UK marketing director Jon Rosenblatt is understood to be returning to Electronic Arts as senior European marketing director for EA's sports label. He is expected to leave Ubisoft after spending more than three years with the computer and video game publisher.

  • Unilever not reducing marketing spend

    Tue, 25 Nov 2008

    Simon Clift, Unilever chief marketing officer, claims that the global manufacturer is "not currently planning" to reduce its European marketing spend. He was speaking that the annual Marketing Society conference today (25 November).

  • US car-makers told to justify bail-out

    Fri, 21 Nov 2008

    General Motors, Ford and Chrysler have been told to show they have a viable recovery plan in order to get a $25bn (17bn) bail-out from the US government. The car manufacturers have until December 2 to present plans.

  • US govt bails out Citigroup

    Mon, 24 Nov 2008

    The US Government has stepped in to bail out banking giant Citigroup, agreeing to guarantee $306bn (£205bn) of high-risk assets. It will also inject $20bn (£13.4bn) of new capital, on top of $25bn (£15.3bn) Citi has already received, in its most sweeping rescue of a US bank yet.

  • VBS scheme to lure TV advertisers

    Thu, 20 Nov 2008

    Viacom Brand Solutions (VBS) - the sales house for MTV, VH1, Nickelodeon and Paramount Comedy - is to attract new advertisers to television and encourage lapsed clients back through a new initiative.

  • Warner Brothers appoint Cochrane as VP

    Thu, 20 Nov 2008

    Warner Brothers have appointed outgoing Channel 4 director of marketing Polly Cochrane into a new group role. She will join as vice-president and group marketing director in April next year.

  • WCRS scoops 13m account for The Sun and NotW

    Wed, 26 Nov 2008

    WCRS has been appointed to the 13m advertising account for The Sun and News of the World. It followed a pitch against Red Brick Road and Fallon.

  • WhataFind.com appoints Trinity

    Thu, 20 Nov 2008

    Designer furniture website WhataFind.com has appointed Trinity Communications to manage its media planning account. It was awarded the business following a pitch against several undisclosed agencies.

  • Woolworths shares suspended

    Wed, 26 Nov 2008

    Shares in Woolworths have been suspended as talks to save the troubled retailer continue. It has also confirmed that it has been in talks over the sale of its 40% stake in publisher 2 Entertain to BBC Worldwide.

  • Yahoo! extends T-Mobile deal

    Thu, 20 Nov 2008

    Yahoo! is extending its partnership with T-Mobile to be the default search partner on the operator's smartphones. It follows a successful pilot in Germany, and will now be rolled out globally.

  • Yell consumer boss in sudden departure

    Wed, 26 Nov 2008

    Yell consumer development director Clodagh Ward has left the company less than 17 months after joining. It is not known if she has a job to go to.

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