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Thursday, 24 May 2012
Marketing Week
Marketing Week
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        • All the latest on Facebook's IPO

    • Have you seen?

      Why the BBC is our brand of the year

      ruth-profile2

      Congratulations to the BBC, which scooped this year’s top prize at the Marketing Week Engage Awards 2012. The corporation won…

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      • Marketing Week TV

        • Video: The Marketing Academy 2012

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    • Latest News

      • Thomas Cook names CEO

        Thu, 24 May 2012

      • Ben & Jerry’s says start-ups must begin with values

        Thu, 24 May 2012

      • Diageo bids to make Johnnie Walker more accessible

        Thu, 24 May 2012

      • Sainsbury’s Brand Match ad banned.

        Wed, 23 May 2012

    • Featured

      BBC named MW Brand of the Year

      The Tardis

      The BBC has been hailed as the Marketing Week Engage Awards 2012 Brand of the Year.

  • Opinion
      • Latest MW opinion
        • Asos must not forget home as it grows overseas

        • It pays to know your target audience

        • Data Protection Act penalties aren’t fit for purpose

        • All customer interaction should be treated as DM

      • Latest marketer opinion
        • Q&A: Ben Rhodes, Royal Mail

        • Shazam: Waxing lyrical about the future of music discovery

        • Q&A: Matt Elek, European publisher, Vice

    • Latest opinion

      • Asos must not forget home as it grows overseas

        Thu, 24 May 2012

      • It pays to know your target audience

        Wed, 23 May 2012

      • Data Protection Act penalties aren’t fit for purpose

        Tue, 22 May 2012

      • Facebook can’t just sit on its data goldmine

        Fri, 18 May 2012

    • Latest from Mark Ritson

      Facebook’s $104bn bubble is set to burst

      Mark Ritson

      ‘Facebook started trading 70 times its past year’s earnings; even WPP only trades at 12 times its earnings’

  • Trends
      • Trending Topics

        • The top 100 most valuable global brands

          Thu, 24 May 2012

        • How brands close to the edge can keep their cool

          Thu, 17 May 2012

        • Losing the digital game

      • Marketing Trends

        • Offering a bit more than a free sample

          Thu, 24 May 2012

        • Getting to grips with the finer points of 'big data'

          Thu, 24 May 2012

        • Finding the brightest and the very best

    • What we like

      Waxing lyrical about the future of music discovery

      Shazam

      Shazam has come a long way from its beginnings as a music discovery service. MaryLou Costa talks to Beatrice Farina, VP of marketing and communications, about the brand’s evolution, its move into TV and what developments the future may hold.

  • Strategies & Tactics
      • Data Strategy

        • Data holds key to the future

          Data Strategy April 2012

        • Mind the data skills gap

          Data Strategy April 2012

      • Digital Strategy

        • Mapping out the high street

          Digital Strategy Supplement - May 2012

        • It's video, but not as you know it

          Digital Strategy Supplement - May 2012

    • Shining on the small screen

      Phone

      With emails flooding peoples’ smartphone inboxes, brands need to think about the best way to cut through the distractions facing mobile users and grab their attention.

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        • Peer Panel

        • Marketing Week Engage Awards 2012

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        • Forward Features

    • Engage Awards 2012: Rising Star shortlist showcase

      /v/l/t/engage_awards.jpg

      Profiles of our talented Rising Star award shortlist.

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