Marketing Week
25 November 2010
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Aston Martin's ugly duckling facing emissions impossible
25 November 2010
Mark Ritson has rather missed the point with his article contrasting the Ferrari and Aston Martin brands (MW last week).
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Brands that use mobile receive better reception
25 November 2010
Brands can make a strong connection with consumers bitten by the travel bug by focusing their marketing strategy on mobile devices, according to research seen exclusively by Marketing Week. By Lucy Handley
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Chevrolet timeline
25 November 2010
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Data marketplace will allow a shift in power
Wed, 24 Nov 2010
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Dixons upgrades service levels with a little Knowhow
Wed, 24 Nov 2010
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Fault lines in coalition’s policy puts media on shaky ground
Fri, 26 Nov 2010
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Map out your marketing planning mission
25 November 2010
A century ago, Captain Robert Falcon Scott looked out across the bay at Port Chalmers in New Zealand and watched his ship the Terra Nova being loaded with provisions. He was about to sail to Antarctica in a now infamous attempt to become the first man to set foot on the South Pole.
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Marketer 2 marketer
25 November 2010
Click here to read the cover feature - a profile of Chevrolet’s UK managing director, Mark Terry
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Meeting data expectations has its rewards
25 November 2010
It was refreshing to see an article that focused on the good that comes of getting data security right, rather than the perils of getting it wrong (MW last week).
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Path to expansion takes in every corner of world
25 November 2010
Expedia’s senior marketing director for EMEA reveals how the online travel brand is restructuring its operations to take advantage of the market’s global growth and other future plans.
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Place trust in security policy
25 November 2010
The primary reason for this is that people are comfortable sharing information under the illusion only their peers will benefit. However, when it comes to large institutions, particularly ones that handle more sensitive information, people become far more wary.
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Q&A: A European overview with Mark Terry, managing director of Chevrolet UK, and Wayne D Brannon, president and managing director of Chevrolet Europe
25 November 2010
Click here to read the cover feature - a profile of Chevrolet’s UK managing director, Mark Terry
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Selling the American dream to a digital generation of drivers
25 November 2010
Chevrolet’s UK managing director explains how the iconic car brand is combining digital marketing techniques with its American heritage to sell a new crop of GM models to a younger generation of drivers this side of the Atlantic.
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The Secret Marketer on the pros and cons of LinkedIn
Thu, 25 Nov 2010
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Web comment
25 November 2010
John Lewis’s festive TV ad has caused heated debate due to it depicting a dog left out in the kennel on a snowy day. The retailer says the ad may run in selected spots until 18 December. See the ad at mwlinks.co.uk/ johnlewisdog and read some of the online comments below.
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Your web comments
25 November 2010
Mark Ritson’s last column took issue with Aston Martin’s strategy in launching the AM Cygnet and praised Ferrari’s approach to brand extensions. The column fired up a vigorous debate. Read the original story at www.mwlinks.co.uk/MarkRitsonCygnet as well as readers’ comments and Mark’s response to those who disagreed with him
