Marketing Week
26 January 2012
-
Are you investing enough in brand trust?
26 January 2012
-
Bereft of stars, Premier Foods' plan will flop
26 January 2012
Bad news for Paul Daniels. Britain’s favourite magician sliced off his ring finger last weekend with a circular saw in his back shed. Daniels had been putting the finishing touches to his props for his upcoming national tour. The better news is that his 26-date national tour, starting in Southsea on the 22nd February - tickets still available - has received a massive boost of publicity.
-
Consumers value brands that mean something to them
26 January 2012
I’ve been following the debate on value (MW last week and 12 January) because we’ve been spending time with consumers to build our own perspective on what ‘new value’ means to them.
-
Creative recycling reduces cost of innovation
26 January 2012
Marketers have the opportunity to make significant cost savings by using their brand’s global resources to support local projects, according to research by the CIM seen by Marketing Week.
-
Mobile use will drive uptake of contactless payments
26 January 2012
It was no surprise to read about the low level of contactless card payments in YouGov’s mobile wallet study and the subsequent call for a greater focus on education from banks and retailers (www.MWlinks.co.uk/NFCed).
-
Online sales means quick response CRM systems
26 January 2012
Retailers hoping to increase online sales need to develop CRM systems that are able to respond quickly to customer queries and keep a one-to-one dialogue going.
-
Profile: Christa Carone, CMO, Xerox
26 January 2012
Taking personal control of mission redefinition: If anyone can, Xerox chief marketing officer Christa Carone can make the brand’s communications strategy more relevant to its customers and shift ingrained perceptions about the business.
-
Raising the flag for diversity
26 January 2012
Gay and lesbian people make up a valuable portion of the UK retail market, but new research shows that targeting them takes more than running generalised ads in the gay media.
-
The Secret Marketer on career management
26 January 2012
