Marketing Week
9 November 1995
-
$20m global 7-Up task moves to O&M New York
Fri, 10 Nov 1995
PepsiCo has shifted its international 7-Up account, worth up to $20m (13m), out of BBDO Worldwide and into Ogilvy & Mather, New York.
-
Ader heads marketing after Taunton merger
Fri, 10 Nov 1995
Matthew Clark has been given clearance for the 271m acquisition of Taunton by the Office of Fair Trading. The new company, Matthew Clark Taunton, starts trading from today (Wednesday).
-
Ader heads marketing after Taunton merger
Fri, 10 Nov 1995
Matthew Clark has been given clearance for the 271m acquisition of Taunton by the Office of Fair Trading. The new company, Matthew Clark Taunton, starts trading from today (Wednesday).
-
Bass begins premium beer home shopping test to bypass retailers
Fri, 10 Nov 1995
Bass Brewers is testing doorstep deliveries of its top beer brands in a bid to bypass retailers and sell directly to the public.
-
Bass begins premium beer home shopping test to bypass retailers
Fri, 10 Nov 1995
Bass Brewers is testing doorstep deliveries of its top beer brands in a bid to bypass retailers and sell directly to the public.
-
BAT pins hopes on brand integration
Fri, 10 Nov 1995
BAT knows how to sell tobacco, but has enjoyed less success with its Allied Dunbar and Eagle Star brands. Now financial services chief George Greener is bringing in City experts for a daring portfolio shake-up.
-
BDDH wins 1m Fidelity Brokerage
Fri, 10 Nov 1995
Butterfield Day Devito Hockney has won the 1m Fidelity Brokerage account, beating three other agencies to the business.
-
BDDH wins 1m Fidelity Brokerage
Fri, 10 Nov 1995
Butterfield Day Devito Hockney has won the 1m Fidelity Brokerage account, beating three other agencies to the business.
-
Berketex to be Littlewoods 'St Michael'
Fri, 10 Nov 1995
Littlewoods womenswear sub-brand Berketex is being expanded to include menswear and home interior products and will eventually become the chain's core brand.
-
Berketex to be Littlewoods 'St Michael'
Fri, 10 Nov 1995
Littlewoods womenswear sub-brand Berketex is being expanded to include menswear and home interior products and will eventually become the chain's core brand.
-
Business that makes a 1.2bn packet
Fri, 10 Nov 1995
Despite the changes in its financial services business, the focus for BAT Industries remains tobacco. Trading profit in 1994 topped 1.2bn - it is expected to hit 1.5bn this year - and its importance has been underlined by a worldwide restructure which creates a single company to manage all its tobacco interests - British-American Tobacco (Holdings).
-
Carlberg-Tetley plans cola version of 'new age' alcoholic soft drink
Fri, 10 Nov 1995
Carlsberg-Tetley is launching a cola version of its alcoholic soft drink brand, Lemonheads.
-
Cellnet close to 1m rugby sponsor deal
Fri, 10 Nov 1995
Cellnet is poised to clinch the 1.2m sponsorship deal with the English Rugby Football Union.
-
Channel 5 picks London News md as chief
Fri, 10 Nov 1995
Channel 5 Broadcasting has appointed Ian Ritchie as chief executive - the first senior management appointment in the countdown to launching Channel 5 in just over 12 months time.
-
Consumers wary of travel companies
Fri, 10 Nov 1995
Consumers trust holiday companies less than car or domestic appliance manufacturers and only marginally more than insurance companies, according to a new study.
-
Desperately seeking sponsors
Fri, 10 Nov 1995
The Terrence Higgins Trust is searching for a brand manager with 70,000 to spare.
-
DIGESTS
Fri, 10 Nov 1995
News International is believed to have shortlisted Rainey Kelly Campbell Roalfe and Publicis for The Times' creative business. Arc is tipped to retain the Sunday Times.
-
DIGESTS
Fri, 10 Nov 1995
Colin Beaumont has been appointed sales and marketing director for St Ivel Provisions. He moves across from sister company St Ivel Chilled Products.
-
DIGESTS
Fri, 10 Nov 1995
Director Portfolio has launched a planning tool called Marketing Director, a software-led consultancy programme designed to bridge the gap between existing sales and marketing systems and external marketing consultancy.
-
Duracell pools control of marketing into single job
Fri, 10 Nov 1995
Duracell Europe has restructured its senior management and appointed a single senior vice president of sales and marketing.
-
Getting lines crossed over cable quality
Fri, 10 Nov 1995
I am sorry Torin Douglas has such a negative opinion of cable TV and of Videotron (MW October 27). Reassuringly, he is not typical of Videotron's customers nor of consumers in the UK. Where it is available, cable has a higher market penetration than dishes and each month more people connect to cable than to satellite.
-
Getting lines crossed over cable quality
Fri, 10 Nov 1995
I am sorry Torin Douglas has such a negative opinion of cable TV and of Videotron (MW October 27). Reassuringly, he is not typical of Videotron's customers nor of consumers in the UK. Where it is available, cable has a higher market penetration than dishes and each month more people connect to cable than to satellite.
-
Give automated systems a shot
Fri, 10 Nov 1995
In his article on telemarketing, "Call or Nothing" (MW October 27), Simon Rines quotes Channel 4's business development manager, David Stubley: "The kind of people using DRTV do not want automated response systems." There is no evidence recorded for this statement and Rines allows the assertion to go unchallenged.
-
GM plans direct finance
Fri, 10 Nov 1995
Restructure of operations opens way for General Motors to compete head on in financial services
-
Help is at hand on the buses
Fri, 10 Nov 1995
The Isle of Jura off the Scottish coast has a population of 200, many of whom work at the local Whyte & Mackay distillery, producing Isle of Jura Single Malt whisky.
-
Help is at hand on the buses
Fri, 10 Nov 1995
The Isle of Jura off the Scottish coast has a population of 200, many of whom work at the local Whyte & Mackay distillery, producing Isle of Jura Single Malt whisky.
-
Homing in on the mobile
Fri, 10 Nov 1995
In the era of 'mobile communications', offices may become a thing of the past with users able to access databases, read e-mail and send or receive information at the touch of a PC button.
-
Irish and UK transport deals swell TDI ranks
Fri, 10 Nov 1995
US transport ad agency TDI will almost double in size with the acquisition of a five-year contract for all public transport ads in Eire and its expected acquisition of British Transport Advertising's buses.
-
ITV tries to spot the difference
Fri, 10 Nov 1995
ITV research compares sponsorship deals with spot ad campaigns. Paul McCann finds it is far from straightforward
-
Kelly Weedon Shute hooks Fisherman's Friend
Fri, 10 Nov 1995
Kelly Weedon Shute has won the UK account for the throat-burning lozenge Fisherman's Friend from Ogilvy & Mather.
-
Kelly Weedon Shute hooks Fisherman's Friend
Fri, 10 Nov 1995
Kelly Weedon Shute has won the UK account for the throat-burning lozenge Fisherman's Friend from Ogilvy & Mather.
-
Knox quits Fruitopia for post at RHM
Fri, 10 Nov 1995
Coca-Cola new business development manager Ginny Knox, who helped launch Fruitopia in the UK, is leaving the company to take over as managing director of Ranks Hovis McDougall subsidiary Just Juice.
-
Knox quits Fruitopia for post at RHM
Fri, 10 Nov 1995
Coca-Cola new business development manager Ginny Knox, who helped launch Fruitopia in the UK, is leaving the company to take over as managing director of Ranks Hovis McDougall subsidiary Just Juice.
-
Marketers fail to use systems fully
Fri, 10 Nov 1995
The fifth annual Softworld in Sales & Marketing exhibition takes place on November 14 and 15 at the Ramada Hotel, Heathrow.
-
Marketers fail to use systems fully
Fri, 10 Nov 1995
The fifth annual Softworld in Sales & Marketing exhibition takes place on November 14 and 15 at the Ramada Hotel, Heathrow.
-
McCann arm secures Highland Spring work
Fri, 10 Nov 1995
Highland Spring natural mineral water has chosen McCann-Erickson Scotland to handle its 500,000 advertising account.
-
Media spend fall sparks fears of a new slowdown
Fri, 10 Nov 1995
Agencies are worried that a dip in media spend by clients in the fourth quarter of this year may be the first indication of a new economic slowdown.
-
NatWest puts marketing suppliers under spotlight
Fri, 10 Nov 1995
NatWest is reviewing all of its marketing suppliers, including BBH which handles 24.5m above-the-line advertising.
-
New Tools of the trade
Fri, 10 Nov 1995
The new breed of tools in the latest systems is enabling those in the know to slice and dice data in ways that will be of direct use.
-
No bypass plan for Panasonic
Fri, 10 Nov 1995
I am writing regarding the article which appeared in Marketing Week entitled "Matsushita plans own network to bypass high-street retailers" (MW October 20).
-
No Title
Fri, 10 Nov 1995
The shift towards digital terrestrial TV has begun and yet no one can agree on how it should be handled. Only one thing is certain, Rupert Murdoch is in a strong position to make the digital revolution happen.
-
POWER RANGES
Fri, 10 Nov 1995
The 'kids getting older younger' phenomenon is hitting the toy industry, with children preferring a computer mouse to a clockwork mouse. So where does that leave toy makers? Big players such as Mattel and Hasbro have overhauled their marketing
-
POWER RANGES
Fri, 10 Nov 1995
The 'kids getting older younger' phenomenon is hitting the toy industry, with children preferring a computer mouse to a clockwork mouse. So where does that leave toy makers? Big players such as Mattel and Hasbro have overhauled their marketing
-
RADIO WATCH
Fri, 10 Nov 1995
A nationally sold slot
-
Rowntree hands Thomson md job
Fri, 10 Nov 1995
Nestlé careerist David Thomson is to become managing director of Nestlé Rowntree next February. Thomson, who has been with the company since 1968, will replace David Harris, who is to become chairman and chief executive of Nestlé UK.
-
Rowntree hands Thomson md job
Fri, 10 Nov 1995
Nestlé careerist David Thomson is to become managing director of Nestlé Rowntree next February. Thomson, who has been with the company since 1968, will replace David Harris, who is to become chairman and chief executive of Nestlé UK.
-
Sainsbury's pockets 30m as it withdraws loyalty card
Fri, 10 Nov 1995
Sainsbury's will save up to 30m from its marketing budget after its decision to withdraw its Saver Card loyalty scheme from 200 stores.
-
Sainsbury's pockets 30m as it withdraws loyalty card
Fri, 10 Nov 1995
Sainsbury's will save up to 30m from its marketing budget after its decision to withdraw its Saver Card loyalty scheme from 200 stores.
-
Sing your own praises, says St Luke's
Fri, 10 Nov 1995
At St Luke's, the renamed Chiat/ Day agency, staff are being told to set their own salaries.
-
SmithKline Beecham to review 125m media
Fri, 10 Nov 1995
SmithKline Beecham has started a review of its 125m media buying across Europe but denies changes are imminent in the UK.
-
Spotlight:Eat out with the in-crowd
Fri, 10 Nov 1995
In one of the few remaining markets that is dominated by small independent suppliers, nationwide fast-food and pub chains are beginning to make inroads by running themed promotions and strong local advertising
-
Sun lotion warms up
Fri, 10 Nov 1995
Hawaiian Tropic, the suncare brand, will be relaunched in the new year following the return of the brand's marketing and distribution to its owners from Warner Wellcome.
-
The Met sets agency pitch in motion
Fri, 10 Nov 1995
The Metropolitan Police is holding a statutory review of its advertising account, held by Saatchi & Saatchi, and will draw up a shortlist of six agencies to pitch for the business.
-
The Post Office's Cockburn can deliver the goods for WH Smith
Fri, 10 Nov 1995
George Pitcher is joint managing director of media consultancy Luther Pendragon
-
UD cuts below-the-line spend to increase funds for TV ads
Fri, 10 Nov 1995
United Distillers, the spirits arm of Guinness, is to slash below-the line promotional spending on Gordon's gin and Bell's whisky and divert funds into above-the-line advertising.
-
United brand faces boot at McVitie's
Fri, 10 Nov 1995
McVitie's is understood to be planning to drop its United chocolate biscuit brand early next spring.
-
Where shoppers draw the line
Fri, 10 Nov 1995
With supermarket promotional activity on the increase, a survey was carried out to gauge which mechanism works best. Mike Bartlam is senior associate consumer product marketing at Nielsen
-
Will Channel 5's 'worthy' remit prove a turn-off for the masses?
Fri, 10 Nov 1995
All TV channels are claiming to be 'quality', so C5's focus on 'factual' peaktime viewing may be unpopular with the mass market. Torin Douglas is BBC TV's media correspondent.
-
Zest to go monthly on wave of health interest
Fri, 10 Nov 1995
The National Magazine Company is making its health and beauty title Zest a monthly in an attempt to develop the women's magazine market in line with the trend in the US.
-
Zest to go monthly on wave of health interest
Fri, 10 Nov 1995
The National Magazine Company is making its health and beauty title Zest a monthly in an attempt to develop the women's magazine market in line with the trend in the US.
