Marketing Week
9th December 2010
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And if you know your history... use it
9th December 2010
In the aftermath of England’s disastrous bid to host the 2018 World Cup, the British media has been relishing the task of identifying the culprits to blame for this latest “national disgrace”. In reality, Russia - which, it should be remembered, is three times bigger than England, has never hosted a major football tournament and has a population that is crackers about the game - deserves the victory.
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Brand leaders tune into the business channel
9th December 2010
Full integration between marketing capability and business strategy remains an unfulfilled promise, according to a recent in-depth study, and is preventing marketers from driving growth.
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Case study: U by Kotex
9th December 2010
Kimberly-Clark’s vice president of global marketing and innovation, Andrew Bienkowski, reveals how Kotex has responded to consumer insight to change its brand strategy.
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Is Unilever’s sustainability drive a hostage to fortune?
9th December 2010
Unilever chief executive Paul Polman stands to reap rich rewards if his strategy based on sustainability pays off, but the risks are high.
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It's advertising but not as we know it
9th December 2010
Well, we’re agreed on one thing - however we define this industry, we must work harder to help people understand the economic, social and cultural value that all we marketers (in all our guises) deliver (Leader, MW 2 December). That’s our ambition.
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Marketer 2 marketer
9th December 2010
Three marketers put their questions to Kimberly-Clark executives Troy Warfield and Andrew Bienkowski.
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New training programmes pack a punch
9th December 2010
More employers are moving their marketing training programmes away from lengthy residential courses to online modules that can be accessed from the office.
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Q&A with Kimberly-Clark executives Troy Warfield and Andrew Bienkowski
9th December 2010
Troy Warfield, vice-president of family care for Europe Kimberly-Clark
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Scrooge makes presence felt in the gift market
9th December 2010
Santa’s sack may be a little light this year, according to a study on festive spending plans seen exclusively by Marketing Week, but at least the Christmas Day table will be filled by turkey and all the trimmings.
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The social and economic role of marketing
9th December 2010
Businesses absolutely have a responsibility to be socially minded; but we should not forget their crucial role in economic growth too (I’m referring to David Cameron’s Happiness Survey speech).
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Time for a new name for Advertising Association?
9th December 2010
Your leader, ’Marketing’s far more than just advertising’, is incredibly timely, and it’s good to have your support in a campaign we at the Institute of Promotional Marketing have been waging for many years.
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Troy Warfield: Kimberly-Clark's vice-president of family care for Europe
9th December 2010
Brand promises behind innovation: The key men behind Kimberly-Clark’s brand strategy, including vice-president of family care for Europe Troy Warfield, tell Marketing Week how the FMCG giant is meeting some very modern challenges.
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Web comments
9th December 2010
Mark Ritson’s article on Qantas sparked much debate on the website. Here are some of your comments below:
