Marketing Week
Data Strategy January 2012
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"Present the right info and you'll get buy-in from the top..."
Data Strategy January 2012
Chris Parker is head of European customer insight at Avis…
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A silver lining in the clouds
Data Strategy January 2012
Cloud computing services - remote online data storage, accessible from any terminal - are helping level the playing field for companies, as…
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Finding their soft spot
Data Strategy January 2012
Major established brands to smaller start-ups are taking a long hard look at their customer data to understand people’s motivations for…







