Marketing Week
Data Strategy Online December
-
Are we taking data security seriously enough?
Wed, 1 Dec 2010
Marketing people have a key role to play when it comes to improving data security awareness, something that is sorely lacking in most companies, as David Reed discovered
-
BA to boost recovery with enhanced frequent flyer plan
Wed, 1 Dec 2010
British Airways is looking to further boost its recovery with an enhanced frequent flyer programme.
-
Banks must build service to rebuild trust
Wed, 1 Dec 2010
Financial services marketers have mistreated customers over the past decade, leading to a catastrophic loss of trust, according to Metrobank chairman Anthony Thomson, also chairman of the Financial Services Forum.
-
Barclays banks on being pers
Wed, 1 Dec 2010
Marketing has expanded its boundaries to such an extent that, in some companies, its impact is being felt across every function. Barclays is a good example. As the bank’s head of CRM Richard Zanetti explains in this issue’s profile on pages 48-50, the marketing function determines how to talk to customers based on their needs, rather than on what products the business wants to push.
-
Beatbullying launches supporter database
Wed, 1 Dec 2010
Children’s charity Beatbullying is creating a database of supporters following its Big March protest that took place in November.
-
Candy Nails personalises beauty store
Wed, 1 Dec 2010
-
Data focus can enhance your customer offer
Wed, 1 Dec 2010
Data Strategy, in conjunction with Acxiom, gathers expert opinion about how brands can best develop a single customer view. By Morag Cuddeford Jones
-
Data know-how is the start of customer trust
Wed, 1 Dec 2010
In Hollywood there is a saying - show, not tell. It means a film should develop its plots and characters by what they do, rather than what they say. Marketers would do well to learn from the maxim if new research is anything to go by. The more brands demonstrate through their actions that they recognise the consumer, the more confidence those individuals have around data protection concerns. Equally, it emerged that a significant proportion of consumers have yet to see this happening.
-
Data security awareness crashes to a four-year low
Wed, 1 Dec 2010
Levels of awareness of the eight core obligations brand owners face when processing personal information have fallen to a four-year low, according to research commissioned by the Information Commissioner’s Office.
-
Everest's innovations lets consumers drive strategy
Wed, 1 Dec 2010
Home improvement company Everest has revamped its digital marketing strategy based entirely on user behaviour.
-
Financial services experts gather to predict the future
Wed, 1 Dec 2010
David Reed reports from the Financial Services Forum’s Ten Years On conference, where executives from the sector assess the past ten years and predict prospects for the next decade
-
Multi-channel strategy pays off for M&S as sales increase
Wed, 1 Dec 2010
-
Precise Mortgages to target 'locked out' borrowers
Wed, 1 Dec 2010
-
Rank planning to drive digital retention
Wed, 1 Dec 2010
Rank, the company behind Blue Square, Mecca Bingo, and Grosvenor Casinos in the UK, is to focus on customer retention using real-time data captured from its online betting brands.
-
Samsonite switches to business customers
Wed, 1 Dec 2010
Luggage brand Samsonite is targeting business travellers in a change to its marketing strategy.
-
The man who put the buck back into banking
Wed, 1 Dec 2010
Barclays’ switch to response-based marketing resulted in a new data platform that predicts customers’ needs. No easy task, says David Reed, who talks to the man who made it happen, head of CRM Richard Zanetti
-
You can hit bullseye every time
Data Strategy Online December
Improve your aim by making your marketing more relevant to your customers. David Reed leads the way with examples of campaigns that got it spot on
-
You’re only as good as your database
Wed, 1 Dec 2010
Customer names and addresses improve the performance of everything in marketing - so long as the data is correct. David Reed finds outhow three brands are handling data validation
