Marketing Week
Digital Strategy January 2012
-
"We apply a policy of ruthless integration"
Digital Strategy January 2012
Lisa Walker is head of digital marketing communications…
-
Finding your social niche
Digital Strategy January 2012
This is the year of the niche social media site, say some major brands, because they offer the chance to show different sides of a brand’s…
-
Joining the search
Digital Strategy January 2012
While brands seem to have been slow to make the connection between offline activity and online search, consumers haven’t. Steve Hemsley looks at how companies can link all marketing…
-
Own-branded TV channels boost consumer engagement
Digital Strategy January 2012
Following the huge success of YouTube, companies have found…
-
Sharpened reflexes
Digital Strategy January 2012
Real-time bidding lets companies target specific online audiences at certain times. Sean Hargrave discovers how it is letting brands reach exactly who they want…
-
Telesales redefined
Digital Strategy January 2012
Mobile commerce has been seen by many as the next logical step in retail, but it is still in its infancy. Ronan Shields examines the options…
