Marketing Week
Digital Strategy Supplement - November 2010
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Are you making the most from mobile?
Digital Strategy Supplement - November 2010
The pressure is on for marketers to integratemobile into their online strategies, says Ronan Shields, who looks at how four retailers have brought their brands onto our handsets
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Brand-builders look to online space for growth
Digital Strategy Supplement - November 2010
The rise of social media and online video is transforming the way marketers think about online brand building, says Michael Nutley, who finds out how the fledgling channels are being integrated into the marketing mix
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Case study InterContinental Hotels Group (IHG)
Digital Strategy Supplement - November 2010
650,000 rooms in 4,500 hotels in 100 countries; each visitor a unique experience thanks to mobile
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Getting to grips with advertising networks
Digital Strategy Supplement - November 2010
When it comes to rolling out your campaign online, should you rely on technology to place your ads or should you apply the human touch? By Sean Hargrave
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'I want to rewire 3m for the future'
Digital Strategy Supplement - November 2010
Our new Strategic Play series will take an in-depth look at companies’ digital strategies. To kick off, Maeve Hosea talks to 3M’s e-hub chief James Simpson about how he has transformed the multinational’s approach
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Increase your visibility for online success
Digital Strategy Supplement - November 2010
With recent innovations transforming the way search engines work, marketers will need to understand the new rules if they want to boost their brands’ search results. By Sean Hargrave
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Michael nutley social media is changing everything
Digital Strategy Supplement - November 2010
If there’s one thing that emerges from this edition of Marketing Week’s Digital Strategy supplement, it’s the increasing impact of social media on every aspect of digital marketing.
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Mobile: the fastest techno revolution in history
Digital Strategy Supplement - November 2010
Ian Carrington Google mobile advertising sales director
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Revealed: the changing face of email
Digital Strategy Supplement - November 2010
Our exclusive survey highlights how marketers are adapting their email campaigns to keep pace with changes in the digital space. By Nicola Smith
