Marketing Week
Procter & Gamble
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P&G restructures marcomms
Thu, 24 May 2012
The firm is bringing communications closer to global brand marketing under its global marketing chief Marc Pritchard.
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P&G marks 100 days to Olympics
Tue, 17 Apr 2012
P&G marks 100 days with simultaneous global roll out of Olympic ad campaign.
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P&G plans upsurge in Games-led marketing
Wed, 4 Apr 2012
Duracell and Gillette in line for Games-themed marketing campaigns.
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Duracell Bunny finds his voice
Mon, 2 Apr 2012
P&G is giving its Duracell Bunny brand character a voice via social media after 39 years.
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Braun unveils Jenna Randall campaign
Mon, 2 Apr 2012
British synchronised swimmer Jenna Randall will front a brand campaign for the P&G-owned brand’s Olympic activity.
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P&G readies 175-year birthday campaign
Tue, 27 Mar 2012
The FMCG firm is to switch marketing focus to its anniversary after the Olympics.
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P&G launches digital Mother’s Day campaign
Wed, 14 Mar 2012
Olympic Athletes pay tribute to their mums as part of P&G’s Thank You Mum Mother’s Day campaign.
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P&G reveals major digital Olympic campaign
Mon, 5 Mar 2012
FMCG company ramps up “thank you mum” activity for Mother’s Day.
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P&G cuts $1bn from marketing costs
Fri, 24 Feb 2012
P&G will shift to more efficient and lower cost digital activity as part of a $10bn (£6.3bn) cost cutting drive.
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Kellogg buys Pringles in $2.7bn deal
Wed, 15 Feb 2012
Kellogg looks to match success of its cereals business with £1.7bn acquisition of the Pringles brand.
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P&G launches 1 Like = 1 Day charity Facebook campaign
Wed, 25 Jan 2012
P&G pledges to provide one day of clean drinking water in developing countries for every Facebook Like.
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P&G looks towards helping the mum of the future
Wed, 18 Jan 2012
FMCG giant P&G has focused the majority of its brand strategies around praising, rewarding and catering to mums, and last week it revealed what it believes to be the mum of the future.
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P&G to invest $5m in youth sports schemes
Fri, 13 Jan 2012
P&G is to fund youth sports initiatives around the world as part of its Olympic sponsorship campaign.
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Airbrushing damages consumer trust in brands
Tue, 6 Dec 2011
A new report has found that brands that use airbrushing in advertising risk losing the trust of customers.
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P&G names 11 British athletes for campaigns
Wed, 30 Nov 2011
Sir Chris Hoy and Jessica Ennis are among 11 British Athletes that will be ambassadors for individual P&G brands as part of its Olympic sponsorship.
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Spring: “Women need to learn hard stuff to get ahead”
Fri, 4 Nov 2011
Top female marketers offer advice for women to get ahead in business.
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Mumsnet hands P&G “family friendly” endorsement
Wed, 2 Nov 2011
The influential social network for mums hands P&G "family friendly" endorsement.
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P&G's sales increase in Q1
Thu, 27 Oct 2011
Procter & Gamble says rising prices has helped increase sales in the first quarter of the year.
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P&G readies Olympic family campaign
Wed, 5 Oct 2011
P&G’s “Nearest and Dearest” offers families of British athletes perks as part of its Olympic sponsorship.
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José Mourinho becomes face of Braun shavers
Thu, 22 Sep 2011
Former Chelsea boss becomes shaver brand’s first global ambassador.
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Q&A: Roisin Donnelly, UK corporate marketing director and head of marketing, Procter & Gamble
Wed, 24 Aug 2011
How brand bundling can help beat budget cuts and give you the competitive edge - click here to read the cover feature Five brand bundling campaigns -
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Five brand bundling campaigns
Wed, 24 Aug 2011
How brand bundling can help beat budget cuts and give you the competitive edge - click here to read the cover feature What can go wrong - three top marketers
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Roll up for brand bundling
25 August 2011
How big businesses are using collective marketing campaigns to beat budget cuts
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FHM inks P&G digital sponsorship deal
Tue, 16 Aug 2011
P&G has inked a sponsorship deal with Bauer Media which will see every editorial page of FHM fashion spin-off Collections carry Lacoste fragrance branding.
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P&G attributes sales rise to increased prices and marketing
Fri, 5 Aug 2011
Procter & Gamble says price rises and increased marketing spend helped boost global revenue in its fourth quarter despite difficult economic conditions in the US and Europe.
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Paralympics is no leap of faith for 2012 sponsors
21 July 2011
The organisers of London 2012 are selling it as a Games of equal halves, but sponsors that buy into the Paralympics spirit stand to achieve a higher brand performance than they would from mere event ’billboarding’.
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P&G extends Oral-B brand
Thu, 23 Jun 2011
Procter & Gamble is launching the first toothpaste under its Oral-B dental brand in the UK as part of its “multi-dimensional innovation strategy”.
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P&G sets Olympic bar high
Mon, 13 Jun 2011
Procter & Gamble aims for its “P&G proud sponsor of mums” messaging for the London 2012 Olympics and recently announced Paralympics sponsorship campaigns, to be as iconic and long-lasting as its Gillette and Fairy liquid campaigns.
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The $2-a-day consumer
2 June 2011
Why the new African middle-class could be your next target audience.
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Premier Foods pegs growth on brands
Mon, 23 May 2011
Premier Foods, the owner of Hovis, Ambrosia and Bisto, is overhauling its approach to brand, marketing and innovation as part of a new strategy to accelerate growth.
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P&G names new global digital chief
Tue, 3 May 2011
Procter & Gamble has appointed Ilonka Laviz, the former marketing director for its Always brand, as its top global digital marketer.
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Case study: P&G's Tide: Going the extra mile - how to manage expectations
Wed, 20 Apr 2011
Click here to read the cover story ’Above and beyond the call of duty’
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Above and beyond the call of duty
21 April 2011
Be it part of a brand’s DNA or a one-off act of kindness, exceeding customer expectations can certainly build brand equity. However, the motivation for developing such a marketing strategy must come from the heart.
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P&G readies beauty magazine launch
Wed, 6 Apr 2011
Procter & Gamble is launching a free monthly digital beauty magazine to promote interest in its beauty portfolio.
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Procter & Gamble sells Pringles brand
Tue, 5 Apr 2011
Procter & Gamble has sold its Pringles crisp brand to Diamond Foods for $2.35bn.
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P&G pushes corporate brand for first time with ‘mums’ campaign
Mon, 28 Mar 2011
FMCG giant Procter & Gamble (P&G) is launching its first ever consumer-facing corporate brand campaign in the UK that will use the strapline ’proud sponsor of mums’.
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P&G adds Febreze to $1bn brand portfolio
Wed, 16 Mar 2011
Procter & Gamble’s plans to further grow its global household business by leveraging the recently acquired Ambi Pur brand alongside its Febreze brand.
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Brands turn to direct selling online
Thu, 10 Mar 2011
Food and FMCG manufactures are increasingly looking to develop direct selling channels online to build engagement with consumers, according to a study.
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P&G documentary format ads ruled not misleading
Wed, 2 Mar 2011
Procter & Gamble’s series of “Science Behind The Beauty” ads for three P&G brands that ran through one hour of programming as part of an over-arching strategy have been cleared of being misleading.
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Fairy Liquid to be redesigned for royal wedding
Wed, 9 Feb 2011
Procter & Gamble is launching a commemorative Fairy Liquid bottle to mark the wedding of Prince William and Kate Middleton.
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P&G restructures global business units
Fri, 4 Feb 2011
Procter & Gamble is to restructure its three global business units into two.
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P&G on track for possible 9% growth for the year
Thu, 27 Jan 2011
Procter & Gamble, owner of brands such as Pantene, Bold, Gillette and Fairy, reports net sales in the second quarter rose 2% to $21.3bn (£13.3bn).
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P&G launches multi-brand promotion
Mon, 10 Jan 2011
Procter and Gamble is launching a multi-brand promotion designed to boost trial of its brands.
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P&G biggest spending advertiser of 2010
Tue, 4 Jan 2011
Procter & Gamble returned to the top of the league table of the UK’s biggest-spending advertisers, increasing its spend to £195m last year.
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P&G: Put the consumer at the heart of digital
Thu, 4 Nov 2010
IAB Engage: Procter & Gamble’s UK marketing chief Roisin Donnelly says brands need to put the consumer at the “heart of everything” they do digitally.
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P&G to boost innovation through partnerships
Tue, 2 Nov 2010
Procter & Gamble wants to work with more of “the best minds in the world” to drive product innovation and growth.
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P&G says confidence will allay double dip recession
Tue, 12 Oct 2010
Brands must “move forward with caution and confidence” to build a stronger, sustainable growth and avoid a double dip recession, according to P&G vice president and general manager for the UK and Ireland, Irwin Lee.
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P&G outlines 2020 sustainability goals
Mon, 27 Sep 2010
Procter & Gamble has pledged to ramp up its use of renewable energy as part of its long term vision to become an environmentally responsible business.
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Former P&G media head becomes chair of Miroma
Thu, 23 Sep 2010
Former head of global media at P&G, Bernhard Glock, has been named chairman of media barter company Miroma.
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P&G poised for Gillette Fusion ProGlide UK launch
Fri, 17 Sep 2010
Procter & Gamble is poised to launch its Gillette Fusion ProGlide razor system in the UK as part of its strategy to build brands through innovation.
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P&G profits take a hit as marketing increases
Tue, 3 Aug 2010
Procter & Gamble says higher marketing spend is responsible for lower than expected profit in results out today.
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P&G aiming for gold with Olympic partnership
Thu, 29 Jul 2010
Procter & Gamble CMO Marc Pritchard talks to Marketing Week about the FMCG company’s Olympic partnership.
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P&G confirms global Olympic sponsorship
Wed, 28 Jul 2010
Procter & Gamble has confirmed a 10-year global sponsorship of the Olympic Games, and plans to leverage it across brands including Pampers and Ariel.
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P&G begins selling beauty products through Facebook
Wed, 21 Jul 2010
Max Factor has become the first Procter & Gamble brand to sell directly to consumers via Facebook as the FMCG giant experiments with ecommerce initiatives.
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P&G launches parenting website
Thu, 15 Jul 2010
Procter & Gamble-owned Pampers is launching a series of online videos called ’Welcome to Parenthood’ attempt to increase its digital engagement with consumers.
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P&G encourages innovators to think brand centric and evolve leading brands
Wed, 30 Jun 2010
Marketing Week Live!: Brand innovators should take advantage of interest from major companies and play a part in extending some of the country’s most popular household brands, according to Procter & Gamble’s new business development chief.
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P&G marketing boss urges brands to move beyond traditional advertising
Thu, 24 Jun 2010
CANNES: Brands need to move beyond traditional advertising campaigns and offer services to consumers that build awareness and loyalty, according to Procter & Gamble.
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P&G digital marketer to launch own company
Fri, 21 May 2010
Emma Jenkins, Procter & Gamble associate director of new marketing models and e-commerce, has left the FMCG giant to launch her own company.
