Rosie Baker
Rosie Baker is Marketing Week’s specialist on sustainability and retail.
Pussyandrabbit.com
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I received a business card in the post today with the web address Pussyandrabbit.com in nice swirly pink font and a rather cute illustration of an alarmed looking bunny and a sleek feline on the other side. Intriguing.
Typing it into Google is no help. All it returns a list of porn links and I’d steer clear of the Google Images results page too.
However, due to it arriving the same day as, and with the same postmark as, an invite to Ann Summers’ relaunch party next week it doesn’t take a rocket scientist to figure out that Pussyandrabbit.com (think Rampant Rabbit) and the invite are connected.
It’s a bit of a shame that it only takes you to a blank site saying “website coming soon” but I think it’s fair to say that the cheeky lingerie retailer is about to announce something new.
A new sub-brand perhaps? A new range? A new direction?
A cute teaser campaign from Ann Summers. Intrigued to find out what’s in store.
Readers' comments (1)
Carolyn | Mon, 13 Jun 2011 9:11 am
I have been following this with some interest after reading about their spoof M&S PR campaign. Personally I thought it was hilarious and a creative piece of marketing, but I can see how the cable-knit brigade might be offended. Shame really. M&S could do with sexing up a bit.
Still, their new pussyandrabbit.com is another stroke of genius. The marketing team should put the kettle on and break open the biscuits for that one!
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