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Brands with cover-star ambition

hi Anonymous, thanks for your comment - I take your point but the issue of NatWest Sense I saw was glossy, printed on premium paper, had an actress on the cover and cover lines very similar to those on a magazine like Elle or Marie Claire. If it didn't say NatWest Sense at the top you would think it is an off the shelf magazine that you pay for, that's the point, to illustrate how much consideration can go into producing something that is free to consumers and an effective branding tool.

Wed, 15 Sep 2010

3:18 pm