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73% of CEOs say marketers lack credibility

This report could have been written 10 years ago. Surely things have changed since then? I am positive that most marketers now have a focus on RoI and should be able to demonstrate the impact of their work. And CEOs cannot be as blinkered as this survey suggests otherwise they wouldn't sign off the marketing budgets. Methinks the survey doesn't tell the whole story.

Wed, 15 Jun 2011

4:54 pm