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73% of CEOs say marketers lack credibility

This research illustrates the natural tendency for corporations to become more quantitative during downturns. CFOs play a bigger role during economic contractions and place enormous pressures on every department to cut costs and focus on the numbers. We’ve seen this throughout the 2008 recession and the current recovery. Despite the recent spate of IPOs in the Valley (LinkedIn + Pandora), companies are expecting their marketing departments go beyond “generating leads.” Our recent projects challenged the notion that marketing cannot generate revenues. To the contrary, we restructured marketing to become more data-driven and work closely with sales. Our client experienced enormous success. The key drivers for marketers in the future are to have more direct impact on revenues and to leverage their data effectively. You need the right tools to achieve that goal. Our sales engines include the following: - Marketing Automation – Eloqua - Business Intelligence + Reporting: Good Data - CMS – Drupal / Acquia - Web Analytics – Adobe SiteCatalyst / Test + Target - Data Integration – SnapLogic - CRM – Salesforce Companies can reduce headcount and yield higher revenues. With this combination, Marketing can speak the same business language as the CEO + CFO. This is how marketing can change the conversation to 73% Of CEOs Say Marketers "Have" Credibility

Thu, 16 Jun 2011

7:44 am