Report this comment to a moderator

Marketers query value of social media

The C-level execs do have a good point - better, more consistent metrics are needed to validate the engagement of social media as a channel to connect with key audiences. But looking at the stats for relatively new platforms like Pinterest which, even if the stats are not completely accurate, still demonstrate the incredible potential to drive traffic through social platforms. Beth Hayden of CopyBlogger has commented: "In January 2012, Pinterest drove greater traffic to websites than LinkedIn, Google Plus, Reddit, and Youtube — combined". The brands and businesses that get onboard the social engagement vehicle now will be in a far better position to turn audience engagement into action, than will the late majority or laggards. It is the job of the communication agencies, however, to better advise and support clients in the process of finding the right channels to help connect more effectively. Something few are yet doing. @alexluff

Wed, 15 Feb 2012

1:09 pm