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Marketers query value of social media

The study is probably useful - but only in part. SMM is very much in its infancy - very few would understand it fully. And I guarantee most of the "marketers" surveyed would have a very limited understanding of modern (Relational Marketing) anyway. The vast majority being Transactional Marketers - and SM is not suited to what they do.

Fri, 17 Feb 2012

3:30 am