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Headline

Starbucks on first name terms

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I think this a particularly american manouvre, and loathe the day when a grinning barista then hands me my coffee with a "hey Bernard, here's your latte, have a great day". Coffee shops used to be libraries with hot drinks, places to go and think, read, and generally be anonymous. I do hope this strategy dies a horrible and early death, though knowing the mighty brand as i do, it is probably only the precursor to the next step - starbucks baristas turning up on my door, to borrow a cup of sugar; baristas offering up the best man speech at my wedding; and finally, though possibly most terrifyingly, my own eulogy brought to you by starbucks - "Bernard was a great guy, he loved lattes and life, in that order, hahaha, have a great afterlife Bernard!"

Posted date

Fri, 16 Mar 2012

Posted time

12:43 pm

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