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Why modern marketers need to be pi-people

Really interesting article. Agree: Pi people are becoming more sought after. And, yes, technology is something that everyone has to embrace - not necessarily the bits and bytes, but at least an understanding of what is possible and how it could be achieved. And on the comment above, if a CMO wasn't asking these kinds of questions, they probably shouldn't be in the job!

Mon, 12 Nov 2012

12:38 pm