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70% of CEOs have lost trust in marketers

I am a marketing manager in the public sector and every part of my marketing camaopign is based on ROI - as it would not be viable to spend the budgeted expenditure I have. As the income generated is linked closely to how much we can support the people we help ROI is veryu important. Inthe commercial/private sector emphasis is on reach of voice but for the thitd sector orghanisation I work in this is can only be deemed successful if the is growthof the core supporter file, increased donations and improving ROI's. Therefore my CEO has contstant faith in marketing as in our oprganisations performance is simple for every pound spent raise x.

Thu, 15 Nov 2012

10:52 am