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70% of CEOs have lost trust in marketers

Forgive me if I’m wrong but surely the role of a traditional marketeer is to create stunning marketing pieces to drive enquiries/sales? It’s then up to the sales departments (whether it be online or in store) to convert these to sales. I’ve been tempted into several stores and products recently because of strong marketing messages only to be let down by poor sales staff, inadequate in store help and poor communications from customer services. Many marketeers already wear several hats (content/SEO/social/marketing) so it’s time for sales and support staff to also pull their weight.

Thu, 15 Nov 2012

2:13 pm