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Chinese brands take off in the West

The proliferation of Chinese brands in the West is fascinating. I work at Continuum, a global design and innovation consultancy and my colleague, Nadia Orlova, recently wrote a blog post about the differences between China and the United States in terms of marketing, branding and product development in the health and beauty industries. You can read the full post here: http://continuuminnovation.com/global-view-are-you-in-the-wellness-business-without-even-knowing-it/

Wed, 5 Dec 2012

6:38 pm