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IAB seeks standards to boost mobile ad spend

Thanks Ronan, a good summary as ever! It’s an exciting year for mobile and we’ve got lots on to help advertisers get to grips with mobile- but we’re certainly not doing this alone. The in-app measurement guidelines initiative is being led by the IAB’s US arm, the Mobile Marketing Association (MMA) and Media Rating Council (MRC), and we’re supporting the effort here in the UK by promoting it among members. The event that we have in March will be a general overview of how to tackle mobile measurement rather than a launch of this initiative.

Thu, 10 Jan 2013

11:27 am