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'Digital marketing' to become just 'marketing' in 2013

I totally disagree. Digital marketing is completely different than off-line marketing. The two should remain separate because they are two different forms of marketing. Companies are just investing more into digital marketing (as they should), but it has nothing to do with what "marketing" and "digital marketing" should be called. If you were to hire a new marketing person to do digital marketing, the job title would be something like "Digital Marketing Manager." That's how you attract the right applicants for the job -- the people who apply will have digital marketing focuses. People with out digital marketing experience are less likely to apply. ... because they're two different things!

Thu, 10 Jan 2013

3:55 pm