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Brands should embrace customers who complain

It is still true that those who complain seem to have a louder voice than those who praise and never more so today when customers who aren’t happy can rant through a myriad of platforms including Twitter, Facebook, blogs and review sites. At Platform Group we believe that customers have a right to complain but we believe it's good to channel dissatisfaction into something more co –constructive, to help shape brands and work with numerous clients to produce Brand Experience Centres which give their customers the opportunity to do just this – engage, excite and sometimes enrage them - but ultimately help them evolve their brands the way their customers want

Thu, 24 Jan 2013

8:55 am