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Despite the big number affiliate marketing still has lots of convincing to do

Wow, that quote is still being dredged up is it? I would recommend speaking to advertisers such as Sky about the amount of their digital spend they invest in affiliate and the quality of customers they generate. In many instances the channel can comfortably account for 20-30% of online spend and engage with the most valuable consumers. I would recommend a crash course in understanding affiliate marketing in 2013 rather than harking back to an off the comment that has no relevance in the modern affiliate market. 'Skimming links'? Really?? Oh, and by the way, ASOS run an affiliate campaign - clearly they don't hate it that much anymore.

Wed, 23 Jan 2013

8:21 am