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Despite the big number affiliate marketing still has lots of convincing to do

Have to completely disagree with the underlying message of this post. "they'll have to address the allegations of ‘stealing traffic’ and skimming links’ if they are to get more than just a foot in the door." Perhaps you might want to consider speaking to the likes of Sky, Marks & Spencer, BT, British Airways, Vodafone, Tesco and many other leading brands in the UK about incremental sales, increased lifetime value, and additional brand awareness that they've gained from utilising OPM. Whilst education within a specialist industry is naturally something that's needed, a huge growth in advertiser spend along with c. £9bn sales, shows those involved must be doing something right thus far. The fact that one sweeping statement in 2007 has managed to rear it's head yet again from a then CEO of ASOS (who re-launched their affiliate programme in 2009 by the way) just shows how much of a struggle it is to find a simliar tone of negativity on the market at current day. Some people like to live in the past, I guess.

Wed, 23 Jan 2013

11:13 am