Report this comment to a moderator

Despite the big number affiliate marketing still has lots of convincing to do

The "needing education" part is quite accurate, but the fraudulent allegations are a broad stroke stereotype that is up there with racism. That would be like me telling Nick that he would be speaking German if the US didn't intervene in both World Wars - it is an uneducated comment at best, Educating advertisers has always been our top focus, as well as investing our own time, money, creative, and analytics in helping a brand or direct repsonse company generate leads and sales for their business. Coupled with a lot of technology for tracking and compliance - areas that are not invested in by the brands or traditional agencies. Huge companies like Barclay, Tesco, Target, eBay, to name a few of the thousands, have invested heavily in the OPM space to conduct their marketing efforts. Bottom line is that their are good and bad people in every industry, from banking, to politics, to hollywood, to religion - so you can't blame and castigate ALL for the actions of a FEW. .

Wed, 23 Jan 2013

5:52 pm