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The secret to brands living forever

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"You can make a strategic argument that there was little the management teams could have done to prevent failure. After all, when the fundamental product or service you offer becomes redundant what else can you do except fail?" - I challenge you, Mr Ritson. It's exactly lousy management that "contributed" to the these companies' compacency and subsequent failure. An organisation's core products/service/competencies/assets is indeed the fundamental responsibility of management. That's called corporate strategy, i.e. where to compete and how to succeed.

Posted date

Fri, 25 Jan 2013

Posted time

10:23 am

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