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The secret to brands living forever

Blockbuster probably got beaten to the digital streaming market by Netflix and Lovefilm because at the time they should have been investing in the new technology they would have regarded it as cannibalising the market they dominated. Fearful of destroying their successful model they waited. I agree with Mark's point: when the going is good, start work on the next brand extension, before it is needed.

Fri, 25 Jan 2013

4:26 pm