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The secret to brands living forever

I think that it was a lack of management vision that has caused the collapse of many of these previously major brands. The internet has been around for years and we have all seen the rise of sites such as Amazon, Argos, Comet and others should have seen this and realised they were ahead of the game and should be joining the party with massive product offerings and next day deliveries. Instead they waited until it was too late and in the world of the internet, playing catchup is exceptionally difficult. The supermakets have also played a part, with their huge buying power they have focussed on just about every sector, selected the top sellers and then bought in mass in order to undercut their competition and become one stop shops for just about any key product line. A recession now again does not do any harm it sorts the wheat from the chaff an the recession we face has done just that, however there are some major brands which are only existing still because the banks can't afford to let them go under - simply look at the holiday industry as a perfect example.

Fri, 25 Jan 2013

9:19 pm