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The secret to brands living forever

Fair challenge Dmitry! But in your definition of corporate strategy - where to compete and how to succeed - you leave the gap open to whether this is within the category or without. And that's the point I am trying to make in the article. I do not think any of the three management teams did a poor job of managing their organisations. They just ran out of categorical runway. I do think that in an earlier period, when the brands were run by an earlier generation, they should have jumped - or tried to jump - into other businesses.

Fri, 25 Jan 2013

9:29 pm