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Nagging doubts over crisis management

No offence, Mark, but what nonsense! What is your evidence that all PR advisors rely on one case study for their crisis plans? I certainly don't. But I do understand brand and my clients place enormous importance on making sure that I do. Every PR message should always be about what do we stand *for* and not what are we defending against. In my opinion the most difficult part of any crisis is judging when it becomes a crisis and not just an incident. I think everyone has been taken by surprise by the widespread, and spreading, nature of the horsemeat crisis and I think accusing PRs of taking a generic approach is a bit rich. To me it points to a need for a good look into the whole food chain, and the lack of inspection and accountability. That's not a PR problem, that's an industry problem in which PR can hold those responsible to account.

Wed, 20 Feb 2013

11:32 am