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Nagging doubts over crisis management

The retailers need to blame the suppliers and somehow turn public opinion against those suppliers. The problem is suppliers have no public profile or clear identity (unlike, for example, the vilified estate agent). So, the way forward is this. The retailers should publicly identify, expose and crucify their suppliers to satisfy the public desire for blood (if I can use that phrase). If the retailers can portray the suppliers in a way that conveys the greed, avarice and lack of care that we associate with, say, bankers, then retailers can be seen as victims as much as the value-brand-lasagne-eating consumer. It’s not too late but retailers must act quickly before opinions have time to gel. Otherwise it will be a case of bolting the stable door after the brand has bolted.

Wed, 20 Feb 2013

2:43 pm