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Nagging doubts over crisis management

Ryanair in the example above is a PR stunt (their proposal was proactive and they would have anticipated some backlash from the PC brigade). It is far from me to defend the dark side, but something similar happened to McDonald’s when their beef was seen to be of suspect quality. They revamped the suppliers and followed up with 100% beef from British suppliers campaign. Perhaps values and positioning should change in response to a crisis too? I do agree that everyone (management, comms and brand) should be more bold and creative. I guess it helps if you have a strong CEO personality. If not, cue full page ads.

Wed, 20 Feb 2013

3:45 pm