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Nagging doubts over crisis management

While a crisis has always been a crisis, it’s the fact that the speed of an online crisis has really exacerbated an age old issue for brands. How do we respond quickly in a way that is authentic and represents the essence of who we are as an organisation? In truth it’s not just an issue at times of crisis, it's an issue for every element of communications. Know your corporate character, understand what your values are and consistently communicate them regardless of audience. Here in the US, the Arthur Page Society is doing some great work on driving thought leadership around this issue. You can find a link to some of the thinking here: http://bit.ly/ZEjuwP

Wed, 20 Feb 2013

7:22 pm