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Adobe study shows Google’s AdWords overhaul is driving up the cost of mobile ads.
Brands trial technology aimed at streamlining the implementation of their mobile ad campaigns.
IAB research shows less than one-in-ten sites optimised for tablets.
- Subway targets families to broaden brand appeal
- Brands eye weather-sensitive outdoor ads to beat unpredictable weather
- Google and Zenith launch global mobile drive
- Is your brand 'safe' enough for Snapchat?
- Yahoo patent details 'social authority' advertising
- Facebook introduces hashtags
- IAB kicks off AdChoices awareness campaign