When rebrands go wrong

(And how to avoid the pitfalls)

RSS News Feeds

Subscribing to an RSS feed is the safest way of making sure you stay up to date with the latest news as it breaks - and better still, it's completely free.

RSS stands for 'Really Simple Syndication,' and allows quick simple syndication of news. Put another way, an RSS feeds allows you to be updated on your RSS feed reader, or 'aggregator,' every time a new story is submitted.

Once you subscribe with the RSS feed reader of your choice (see below), new headlines will automatically appear as they are published online, allowing you to click on those that interest you to read the full story.

How do I subscribe?

Subscribing to the RSS feed couldn't be easier. To subscribe using a news reader such as Google Reader or Newsgator, click on one of the buttons below. If you already have an account with the reader you choose, our news feeds will display and all you need to do is subscribe.

If you are a new user, just create an account, which is free and only takes a couple of minutes. Or if you want to use a different reader to those below, simply copy and paste the feed URL below into it.

News Copy URLs to RSS reader RSS
News http://www.marketingweek.co.uk/XmlServers/navsectionRSS.aspx?navsectioncode=5314
Brands in the news http://www.marketingweek.co.uk/XmlServers/navsectionRSS.aspx?navsectioncode=5193
Marketing Week TV http://www.marketingweek.co.uk/XmlServers/navsectionRSS.aspx?navsectioncode=5207
Opinion Copy URLs to RSS reader RSS
Opinion http://www.marketingweek.co.uk/XmlServers/navsectionRSS.aspx?navsectioncode=7401
Viewpoints http://www.marketingweek.co.uk/XmlServers/navsectionRSS.aspx?navsectioncode=5199
Mark Ritson http://www.marketingweek.co.uk/XmlServers/navsectionRSS.aspx?navsectioncode=5250
Trends Copy URLs to RSS reader RSS
Trending topics http://www.marketingweek.co.uk/XmlServers/navsectionRSS.aspx?navsectioncode=5365
Marketing Trends http://www.marketingweek.co.uk/XmlServers/navsectionRSS.aspx?navsectioncode=5272
Strategies & Tactics Copy URLs to RSS reader RSS
Marketing Tactics http://www.marketingweek.co.uk/XmlServers/navsectionRSS.aspx?navsectioncode=5403
Digital Strategy http://www.marketingweek.co.uk/XmlServers/navsectionRSS.aspx?navsectioncode=5471
Data Strategy http://www.marketingweek.co.uk/XmlServers/navsectionRSS.aspx?navsectioncode=5436

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