Latest sector news
The Marketing Week Video
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Ad watchdog bans ‘gratuitous’, ‘sexist’ and ‘irresponsible’ ads.
Brewer recruits celebrity infleuncers including Alex James and Colin Murray to front content charge.
Jennifer Woolford will replace former Innocent marketer as UK marketing director.
Latest sector opinion
The launch of its first brand campaign proves Lidl wants to be seen as a supermarket, not just a discounter.
To succeed, Coke Life needs to be both low calorie and natural. It’s neither.
Using a well-worn line will not provide stand out.
The contests between the red-branded house and a blue house of brands has kicked off.
Latest sector trends
Consumers cite cost and lack of usefulness as barriers to adoption.
Pubs need to become ‘super pubs’ to survive, according to new research.
Consumers can be persuaded to spend as confidence in the UK nears a seven-year high but the recession has taught people to better manage household budgets.
Brands could be missing out on big sales opportunities by failing to take advantage of key cultural events throughout the year, new research suggests.