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The Marketing Week Video

Fri, 8 Aug 2014

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

de beers 304

De Beers pushes design credentials in first brand campaign for five years

Wed, 17 Sep 2014 | By Sarah Vizard

Luxury brand shifts marketing focus away from product to talk about ‘natural beauty’.


Thomas Cook restructures to bolster customer experience

Wed, 17 Sep 2014 | By Branwell Johnson

Thomas Cook names new marketing chief and makes other key appointments.


Ryanair customer service offensive fails to boost perception

Wed, 17 Sep 2014 | By Sarah Vizard

Airline still falls into the bottom three in annual Which? survey on customer service.

Ruth Mortimer 654 400

As Phones4U illustrates, a direct connection with customers is your lifeline

Wed, 17 Sep 2014 | By Ruth Mortimer

Brands are cutting out third parties to cultivate the customer.

Sarah Vizard 654 400

Morrisons should be looking to Waitrose, not Tesco, for lessons in loyalty

Thu, 11 Sep 2014 | By Sarah Vizard

Free tea and instant discounts are more appealing.

Ritson 437 267

What happens to Scottish brands if the “yes” vote wins?

Tue, 9 Sep 2014 | By Mark Ritson

Forget ‘Brand Britain’ and focus on the future of Scottish brands.

Sarah Vizard 654 400

Marketers should be leading the Co-op

Thu, 4 Sep 2014 | By Sarah Vizard

There is an empty space at the top of the Co-op where marketing should be.

Triple G brands

Why good deeds pay off for brands

Thu, 18 Sep 2014 | By Jonathan Bacon

Good actions, high-quality service and an emotional connection with consumers are more valuable to brand longevity than tangible assets like profits, research finds.

How to be an authentic brand, the rules

How to be an authentic brand

Wed, 3 Sep 2014 | By Mindi Chahal

New research shows the importance of true authenticity for brands and its effect on consumer behaviour.

Attitudes to smart technology trends

Smart homes lack consumer connection

Wed, 20 Aug 2014 | By Jonathan Bacon

Consumers cite cost and lack of usefulness as barriers to adoption.

How to be a super pub

How to be a ‘super pub’

14 August 2014 | By Mindi Chahal

Pubs need to become ‘super pubs’ to survive, according to new research.

Job of the Week

Top Jobs

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