Latest sector news
The Marketing Week Video
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
McDonald’s looks to remind people it has been in the background of many moments in their lives.
Gladman brings on board a marketing team to consult Hovis on its £200m five-year brand investment programme.
Cheeky and reactionary activity helped bookmaker notch up 795k new customers in the first half of the year.
Latest sector opinion
To succeed, Coke Life needs to be both low calorie and natural. It’s neither.
Using a well-worn line will not provide stand out.
The contests between the red-branded house and a blue house of brands has kicked off.
Content marketers should make sure they build “trust” cues into blogs.
Latest sector trends
Consumers cite cost and lack of usefulness as barriers to adoption.
Pubs need to become ‘super pubs’ to survive, according to new research.
Consumers can be persuaded to spend as confidence in the UK nears a seven-year high but the recession has taught people to better manage household budgets.
Brands could be missing out on big sales opportunities by failing to take advantage of key cultural events throughout the year, new research suggests.