Latest sector news
The Marketing Week Video
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Luxury brand shifts marketing focus away from product to talk about ‘natural beauty’.
Thomas Cook names new marketing chief and makes other key appointments.
Airline still falls into the bottom three in annual Which? survey on customer service.
Latest sector opinion
Brands are cutting out third parties to cultivate the customer.
Free tea and instant discounts are more appealing.
Forget ‘Brand Britain’ and focus on the future of Scottish brands.
There is an empty space at the top of the Co-op where marketing should be.
Latest sector trends
Good actions, high-quality service and an emotional connection with consumers are more valuable to brand longevity than tangible assets like profits, research finds.
New research shows the importance of true authenticity for brands and its effect on consumer behaviour.
Consumers cite cost and lack of usefulness as barriers to adoption.
Pubs need to become ‘super pubs’ to survive, according to new research.