Travel & leisure
Latest sector news
The Marketing Week Video
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Mondelez agrees to ‘substantial global advertising” commitment with Google to increase ROI.
Whisky brand to fund social enterprises.
New customer portal aims to get more sophisticated in understanding the lifetime value of readers.
Latest sector opinion
A key reason for Tesco’s decline is a lack of customer focus.
Brands need a mix of people in leadership roles to stay responsible and relevant.
The success of gambling businesses depends largely on people not gambling responsibly.
Missing money is the least of Tesco’s marketers’ woes.
Latest sector trends
Good actions, high-quality service and an emotional connection with consumers are more valuable to brand longevity than tangible assets like profits, research finds.
New research shows the importance of true authenticity for brands and its effect on consumer behaviour.
Consumers cite cost and lack of usefulness as barriers to adoption.
Pubs need to become ‘super pubs’ to survive, according to new research.