Cannes Lions: Car marque’s marketing boss calls on peers to ‘ditch irrelevant metrics and thinking in general management terms’.
Car marque partners with producers for the launch of its first pan-European branded-content tie-up with YouTube.
Nokia, Lidl and French Connection step up activity for the hotly-anticipated reboot to the Superman franchise.
The film allows viewers to dictate the direction the story takes in a similar manner to ‘choose your own adventure’ children’s books.
Campaign targets young men with pub prank that mimics a road accident by smashing a mannequin through a mirror.
Automotive marketers afraid to go beyond using TV and print to sell cars through dealerships, says Nissan top digital marketer.
Brands that have historically had a male-dominated primary audience are working out how to communicate to women – without alienating men.
Aston Martin global marketing director Markus Kramer talks about the marketing challenges facing luxury brands and how his brand is celebrating its centenary.
‘Gunslingers’ from the shortlisted brands in this year’s Marketing Week Engage Awards 2013 fought to the last to take home one of the coveted trophies.
Debate is raging as to whether online retailers should build their websites around point-of-sale presence for partner brands or focus on their own communications.