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BMW: 'Marketers must tell truth to grow status'
Cannes Lions: Car marque’s marketing boss calls on peers to ‘ditch irrelevant metrics and thinking in general management terms’.
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Chevrolet pairs with YouTube stars for Captiva viral buzz
Car marque partners with producers for the launch of its first pan-European branded-content tie-up with YouTube.
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Brands take off for the Man of Steel
Nokia, Lidl and French Connection step up activity for the hotly-anticipated reboot to the Superman franchise.
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Subaru creates ‘epic’ interactive film
The film allows viewers to dictate the direction the story takes in a similar manner to ‘choose your own adventure’ children’s books.
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Anti-drink driving campaign targets men with shock tactics
Campaign targets young men with pub prank that mimics a road accident by smashing a mannequin through a mirror.
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Nissan: ‘Car brands trail other sectors in digital marketing’
Automotive marketers afraid to go beyond using TV and print to sell cars through dealerships, says Nissan top digital marketer.
Trends
Find your feminine side
Brands that have historically had a male-dominated primary audience are working out how to communicate to women – without alienating men.
Making its marque
Aston Martin global marketing director Markus Kramer talks about the marketing challenges facing luxury brands and how his brand is celebrating its centenary.
Marketing Week Engage Awards: The magnificent winners
‘Gunslingers’ from the shortlisted brands in this year’s Marketing Week Engage Awards 2013 fought to the last to take home one of the coveted trophies.
Top Jobs
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CRM Manager
Ball & Hoolahan -
Senior Brand Manager - Corporate Affairs
Michael Page Marketing -
Marketing Executive
VINCI Park -
Marketing Manager
FitPro -
Business Development Manager – Real Estate
Berwin Leighton Paisner
Opinion
LaFerrari shows LeWayForward
‘Ferrari is doing the right thing and it offers a fruitful lesson to every marketer - irrespective of their business’
Tactics
Retail media: opportunity rises for online retail media
Debate is raging as to whether online retailers should build their websites around point-of-sale presence for partner brands or focus on their own communications.
