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The Marketing Week Video

Fri, 8 Aug 2014

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

AnnSummersSite-Campaign-2014_304

Ann Summers in personalisation push to give customers ‘their own VIP journey’

Fri, 22 Aug 2014 | By Sebastian Joseph

Lingerie business creates more personalised journeys for their most valuable customers.

GAP dress normal

The Marketing Week

Fri, 22 Aug 2014

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

Cineworld

'Cineworld’s allocated seating policy risks throwing shade on brand ads'

Fri, 22 Aug 2014 | By Lara O'Reilly

Marketers raise concerns that several Cineworld cinemas are keeping lights up during ad breaks, potentially impacting engagement with their campaigns.

Sarah Vizard 654 400

Morrisons’ lurch from message to message is not a recipe for success

Thu, 21 Aug 2014 | By Sarah Vizard

Using a well-worn line will not provide stand out.

Mark Ritson

There's only one Man Utd but several Manchester Cities

Wed, 20 Aug 2014 | By Mark Ritson

The contests between the red-branded house and a blue house of brands has kicked off.

Nathalie Nahai 600 366

The psychological strategies behind successful blogs

Wed, 20 Aug 2014 | By Nathalie Nahaï

Content marketers should make sure they build “trust” cues into blogs.

Ruth Mortimer 654 400

Are we living in the technology "stone age"?

21 August 2014 | By Ruth Mortimer

The era of smart connected tech devices has begun, but many consumers remain unconvinced.

Attitudes to smart technology trends

Smart homes lack consumer connection

Wed, 20 Aug 2014 | By Jonathan Bacon

Consumers cite cost and lack of usefulness as barriers to adoption.

How to be a super pub

How to be a ‘super pub’

14 August 2014 | By Mindi Chahal

Pubs need to become ‘super pubs’ to survive, according to new research.

Consumer confidence trends

Consumers continue to spend cautiously despite surge in confidence

Wed, 6 Aug 2014 | By Lucy Tesseras

Consumers can be persuaded to spend as confidence in the UK nears a seven-year high but the recession has taught people to better manage household budgets.

Trends shopping for key events

Is your brand ready for the changing retail calendar? Video

Wed, 23 Jul 2014 | By Jonathan Bacon

Brands could be missing out on big sales opportunities by failing to take advantage of key cultural events throughout the year, new research suggests.

Job of the Week

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