Latest sector news
The Marketing Week Video
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Launch of PayQwiq in London and Edinburgh lets customers pay and earn Clubcard points on their phone.
Browser extension to transform other brands’ ads into Converse branded content.
Coca-Cola replaces EDF Energy as sponsor of the London Eye.
Latest sector opinion
Free tea and instant discounts are more appealing.
Forget ‘Brand Britain’ and focus on the future of Scottish brands.
There is an empty space at the top of the Co-op where marketing should be.
Customers will accept pricing premiums if they see a cost advantage.
Latest sector trends
New research shows the importance of true authenticity for brands and its effect on consumer behaviour.
Consumers cite cost and lack of usefulness as barriers to adoption.
Pubs need to become ‘super pubs’ to survive, according to new research.
Consumers can be persuaded to spend as confidence in the UK nears a seven-year high but the recession has taught people to better manage household budgets.