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The Marketing Week Video

Fri, 8 Aug 2014

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

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Tesco trials mobile payments service

Tue, 16 Sep 2014 | By Sarah Vizard

Launch of PayQwiq in London and Edinburgh lets customers pay and earn Clubcard points on their phone.

Converse The Ticket

Converse uses adblock tech to ‘replace boring parts of the internet’ with its own ads Video

Tue, 16 Sep 2014 | By Lara O'Reilly

Browser extension to transform other brands’ ads into Converse branded content.

London Eye Coca Cola index

Coca-Cola signs up with London Eye to dominate the skyline

Tue, 16 Sep 2014 | By Branwell Johnson

Coca-Cola replaces EDF Energy as sponsor of the London Eye.

Sarah Vizard 654 400

Morrisons should be looking to Waitrose, not Tesco, for lessons in loyalty

Thu, 11 Sep 2014 | By Sarah Vizard

Free tea and instant discounts are more appealing.

Ritson 437 267

What happens to Scottish brands if the “yes” vote wins?

Tue, 9 Sep 2014 | By Mark Ritson

Forget ‘Brand Britain’ and focus on the future of Scottish brands.

Sarah Vizard 654 400

Marketers should be leading the Co-op

Thu, 4 Sep 2014 | By Sarah Vizard

There is an empty space at the top of the Co-op where marketing should be.

The Secret Marketer 401 245

Savvy consumers see through pricing strategies

Wed, 3 Sep 2014 | By Secret Marketer

Customers will accept pricing premiums if they see a cost advantage.

How to be an authentic brand, the rules

How to be an authentic brand

Wed, 3 Sep 2014 | By Mindi Chahal

New research shows the importance of true authenticity for brands and its effect on consumer behaviour.

Attitudes to smart technology trends

Smart homes lack consumer connection

Wed, 20 Aug 2014 | By Jonathan Bacon

Consumers cite cost and lack of usefulness as barriers to adoption.

How to be a super pub

How to be a ‘super pub’

14 August 2014 | By Mindi Chahal

Pubs need to become ‘super pubs’ to survive, according to new research.

Consumer confidence trends

Consumers continue to spend cautiously despite surge in confidence

Wed, 6 Aug 2014 | By Lucy Tesseras

Consumers can be persuaded to spend as confidence in the UK nears a seven-year high but the recession has taught people to better manage household budgets.

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