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Trends own label brands index 900

Retailer brands are holding their own

Wed, 18 Jun 2014 | By Jonathan Bacon

Shoppers regard supermarket own-label products on a par and sometimes as better than branded equivalents – but not in every category, a study finds.

What makes brands popular

How to be a superstar brand

Wed, 11 Jun 2014 | By Mindi Chahal

Is your brand a superstar, a rising star, a settled great or is it formerly glorious?

UK shoppers trends

Ethical issues a minor consideration for shoppers

Wed, 12 Mar 2014 | By Jonathan Bacon

Cost and function are more important to consumers when buying products and services.

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Mothers and brand loyalty

30 January 2014 | By Lucy Handley

A new survey by the parenting club Bounty gives an insight into the hopes, dreams, worries and shopping habits of British mums.

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Top Jobs

Alex Tait

Collaboration is key to a successful digital transformation

Thu, 14 Aug 2014 | By Alex Tait

Advertisers uncomfortable with embracing digital will need to make an intuitive leap at some point.

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Neuroscience and marketing

Neuroscience and marketing: what you need to know Video

Wed, 6 Aug 2014 | By Jonathan Bacon

Facebook and OKCupid have come under fire for attempting to manipulate people’s emotions but behavioural techniques can be useful for brands.

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Unilever aims to ‘reinvent ecommerce’

Fri, 25 Jul 2014 | By Sarah Vizard

Unilever hoping to find new ways to influence shoppers’ purchasing decisions before they reach a retailer’s website.

Unilever Facebook page

Unilever puts greater focus on innovation to drive up prices

Thu, 24 Jul 2014 | By Sarah Vizard

Sales dipped in Europe as the discounters and promotions by rivals forced it to cut prices.

Unilever

Unilever appoints marketer Alan Jope as new personal care president

Mon, 21 Jul 2014 | By Sarah Vizard

Jope replaces David Lewis who is taking over as Tesco chief executive in October.

money

Demand for brand awareness campaigns spurs marketing budgets in 2014

Thu, 17 Jul 2014 | By Sebastian Joseph

2014 marketing budgets set higher as brands invest in brand awareness initiatives.

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L’Oreal hires first UK CMO

Wed, 16 Jul 2014 | By Sarah Vizard

Appointment of Diageo marketer Hugh Pile comes amid company “regroup”.

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The Top 10 YouTube ads in June Video

Tue, 15 Jul 2014

From Nike and Adidas to Beats by Dr Dre and EA, the June countdown is a football-inspired affair.

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Aquafresh introduces new brand Captain for £3m marketing push Video

Wed, 9 Jul 2014 | By Sarah Vizard

Campaign aims to find a way to engage with people beyond price and return everyday oral care market to growth. 

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