Breaking News

Trends

UK shoppers trends

Ethical issues a minor consideration for shoppers

Wed, 12 Mar 2014 | By Jonathan Bacon

Cost and function are more important to consumers when buying products and services.

trends-mums-index-2014

Mothers and brand loyalty

30 January 2014 | By Lucy Handley

A new survey by the parenting club Bounty gives an insight into the hopes, dreams, worries and shopping habits of British mums.

skincare-trends-2013-carousel

Premium skincare has never looked so good

Wed, 27 Nov 2013 | By Lou Cooper

The rise in sales of prestige skincare products, especially among men, is creating online and offline opportunities.

waitrose-ad-2013-250

Retailers face an online food fight

11 July 2013 | By Lucy Handley

Online retailer Amazon is trialling a grocery delivery service in the US. Should UK retailers be bracing themselves for total war in the convenience sector?

> Click here for more Trends

Top Jobs

ritson-facepalm-304

The bad smell of a terrible idea wafts again

Wed, 19 Feb 2014 | By Mark Ritson

Clearly, Vespa perfume is already destined for the giant dumpster of dumb brand extensions.

> Click here for more Opinion

CMO thinking

What’s your chief marketing officer really thinking?

Wed, 2 Apr 2014 | By Jonathan Bacon

Marketing Week delves inside the minds of CMOs.

more analysis

Job of the Week

Latest News

Magnum25Ad-Campaign-2014_304

Unilever launches £13m Magnum campaign to celebrate 25th anniversary Video

Wed, 9 Apr 2014 | By Sebastian Joseph

Unilever unveils biggest marketing push for flagship ice-cream brand.

SavetheChildrenAd-Campaign-2104_304

YouTube most watched ads in March Video

Tue, 8 Apr 2014 | By Sebastian Joseph

Shocking and quirky adverts from Save the Children and Durex respectively top last month’s most watched adverts on YouTube.

Aldi

Supermarket ad spend hits record high as competition heats up Video

Mon, 7 Apr 2014 | By Sarah Vizard

Both Aldi and Lidl’s spending shoots up by more than 40%, outpacing growth at the big four.

BenandJerrys-Campaign-2014_304

Ben & Jerry’s launches ‘biggest’ media campaign Video

Mon, 7 Apr 2014 | By Sebastian Joseph

Unilever launches £8m effort to exploit the health credentials of Greek Style yoghurt with ice cream variant.

KencoLoyalty-Campaign-2014_304

Kenco to reward coffee drinkers for doing good deeds

Mon, 7 Apr 2014 | By Sebastian Joseph

Mondelez switches loyalty scheme from ‘collect-to-get’ to ‘collect-to-give’ to make the brand’s ethical stance more tangible.

MW live 305

Marketing Week Live returns refreshed for 2014

Mon, 7 Apr 2014 | By Branwell Johnson

New look Marketing Week Live will be a one stop shop for marketers’ needs.

johnson-2014-304

J&J global marketing chief to join AOL

Wed, 2 Apr 2014 | By Russell Parsons

Kim Kadlec will be responsible for partnering with brands on content marketing in newly-created role at AOL.

> Click here for more News