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Trends own label brands index 900

Retailer brands are holding their own

Wed, 18 Jun 2014 | By Jonathan Bacon

Shoppers regard supermarket own-label products on a par and sometimes as better than branded equivalents – but not in every category, a study finds.

What makes brands popular

How to be a superstar brand

Wed, 11 Jun 2014 | By Mindi Chahal

Is your brand a superstar, a rising star, a settled great or is it formerly glorious?

UK shoppers trends

Ethical issues a minor consideration for shoppers

Wed, 12 Mar 2014 | By Jonathan Bacon

Cost and function are more important to consumers when buying products and services.

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Mothers and brand loyalty

30 January 2014 | By Lucy Handley

A new survey by the parenting club Bounty gives an insight into the hopes, dreams, worries and shopping habits of British mums.

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It’s about personality: How to train staff in your brand’s characteristics

Wed, 9 Jul 2014 | By Lucy Fisher

Those organisations which have invested in training around brand personality claim that it is well worth the effort - despite the difficulties in proving return on investment.

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SCA to put logo on all brand marketing for the first time

Tue, 8 Jul 2014 | By Sarah Vizard

Velvet and TENA owner hopes to raise awareness of its brand and sustainability efforts.

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‘Senior marketers expecting digital to make up 75% of budgets in next five years’

Wed, 2 Jul 2014 | By Sarah Vizard

CMOs preparing for a ‘fundamental change’ in marketing by 2019, says Accenture report.

Marketers

Brands bank on young talent to build up marketing

Tue, 1 Jul 2014 | By Sebastian Joseph

Seven in ten companies planning to increase marketing teams are focusing on young talent, report finds.

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P&G gets rid of marketing directors

Mon, 30 Jun 2014 | By Sarah Vizard

All marketing directors to be renamed brand directors as P&G ups focus on brand building.

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Andrex refocuses marketing around ‘intimate care’ in £4.6m campaign Video

Mon, 30 Jun 2014 | By Sarah Vizard

Andrex introduces new strapline as it shifts marketing focus away from products.

Engage Awards 2014 index

Marketing Week Engage Awards 2014 picture gallery

Fri, 27 Jun 2014 | By Branwell Johnson

See pictures of all the winners at the Marketing Week Engage Awards 2014.

Marmite brand of the year

Marmite claims Brand of the Year at Marketing Week Engage Awards

Fri, 27 Jun 2014 | By Branwell Johnson

Marmite, EasyJet, Sainsbury’s and many more win Marketing Week Engage Awards.

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