Marketing investment increased in the first quarter following campaigns for brands including Knorr, Lynx and Cornetto.
CFO Jon Mueller says shift to digital means ‘dollars spent is no longer representative of the strength of a marketing programme’.
B&Q, Cadbury and Tesco feature in our round-up of the best, worst and oddest Easter marketing campaigns.
Unilever enlists retailer, Peace One Day and music producers to promote ‘Peace’.
BSkyB increased ad spend by almost 10% last year.
TV presenter Claudia Winkelman on board for Engage Awards.
Cost and function are more important to consumers when buying products and services.
A new survey by the parenting club Bounty gives an insight into the hopes, dreams, worries and shopping habits of British mums.
The rise in sales of prestige skincare products, especially among men, is creating online and offline opportunities.
Online retailer Amazon is trialling a grocery delivery service in the US. Should UK retailers be bracing themselves for total war in the convenience sector?
Marketing Week delves inside the minds of CMOs.