B&Q, Cadbury and Tesco feature in our round-up of the best, worst and oddest Easter marketing campaigns.
Unilever enlists retailer, Peace One Day and music producers to promote ‘Peace’.
BSkyB increased ad spend by almost 10% last year.
TV presenter Claudia Winkelman on board for Engage Awards.
Dove hopes to replicate success of its lauded ‘Real Beauty Sketches’ viral campaign.
Unilever unveils biggest marketing push for flagship ice-cream brand.
Cost and function are more important to consumers when buying products and services.
A new survey by the parenting club Bounty gives an insight into the hopes, dreams, worries and shopping habits of British mums.
The rise in sales of prestige skincare products, especially among men, is creating online and offline opportunities.
Online retailer Amazon is trialling a grocery delivery service in the US. Should UK retailers be bracing themselves for total war in the convenience sector?
Marketing Week delves inside the minds of CMOs.