Brands place more emphasis on long-term tie-ups to mimic success of M&S and Oxfam partnership.
Study finds just a third of planned price increases are implemented.
But Nielsen report says innovation success ‘is not out of the reach of any marketer’ if they adhere to the four innovation principles identified.
FMCG giant says move will ‘simplify’ marketing and will start with the Head & Shoulders brand.
Tesco’s plan to be a FMCG player was once seen as key but there is little mention three-years on.
But FMCG sales growth is slowest since 2009.
Shoppers regard supermarket own-label products on a par and sometimes as better than branded equivalents – but not in every category, a study finds.
Is your brand a superstar, a rising star, a settled great or is it formerly glorious?
Cost and function are more important to consumers when buying products and services.
A new survey by the parenting club Bounty gives an insight into the hopes, dreams, worries and shopping habits of British mums.
Advertisers uncomfortable with embracing digital will need to make an intuitive leap at some point.