Dulux hopes ads will reveal a more “emotional” side to the brand.
MWC 2014: Unilever selects seven marketing technology start-ups to invest in as part of its Go Global incubator initiative as it looks to build on ‘pioneer marketing’ status.
However CSR programmes must be authentic caution marketing execs from Unilever, William Hill and Microsoft.
MWC: FMCG company to use insight tool to reward consumers in emerging markets for engaging with its brands.
P&G unveils product and outlines plans to return to brand management in investor update.
ThatsThePowerOfHair campaign shows off benefits awaiting men that try out Old Spice’s new hair products.
A new survey by the parenting club Bounty gives an insight into the hopes, dreams, worries and shopping habits of British mums.
The rise in sales of prestige skincare products, especially among men, is creating online and offline opportunities.
Online retailer Amazon is trialling a grocery delivery service in the US. Should UK retailers be bracing themselves for total war in the convenience sector?
FMCG giants are winning over consumers by pushing their parent company to the fore and drawing on the power of their brands.