Breaking News
- Previous
- Next
-
E-cigarette brands prepare to emphasise quality message
Tougher regulation as medicines could offer more marketing opportunities for e-cigarette brands.
-
Bounty makes plans to improve services following Mumsnet attack
Bounty to gather feedback on its services from new mums.
-
Keith Weed: 'Social media the answer to changing consumer behaviour'
Unilever CMO says driving behaviour change through small individual actions will make a big collective impact on improving sustainability.
-
Puma: Future is leasing not selling products
Sport brand’s sustainability chief says brands must drive move away from ‘zombie consumerism’.
-
Pampers to launch first brand campaign in 10 years
User generated ad created using clips uploaded to YouTube by parents.
-
P&G confirms new brand structure ‘to get closer to consumers’
Four business divisions created to accelerate growth of P&G brands.
Trends
Live in the moment
Brands need to make their marketing topical and reactive - known as ‘moment marketing’ - in today’s digital world where consumers are calling the shots.
Marketing Week Engage Awards: The magnificent winners
‘Gunslingers’ from the shortlisted brands in this year’s Marketing Week Engage Awards 2013 fought to the last to take home one of the coveted trophies.
Youtility: Helping others to help yourself
A ‘help-not-hype’ mode of marketing is being championed in a new book and by brands such as Nivea and Hilton. Does it really work?
Corporate brands: Parents take a tip from their product offspring
FMCG giants are winning over consumers by pushing their parent company to the fore and drawing on the power of their brands.
Top Jobs
-
CRM Manager
Ball & Hoolahan -
Senior Brand Manager - Corporate Affairs
Michael Page Marketing -
Marketing Executive
VINCI Park -
Marketing Manager
FitPro -
Business Development Manager – Real Estate
Berwin Leighton Paisner
Opinion
CEO supremo Lafley is back, P&G will be too
Lafley liberated the act of innovation from the isolation of P&G’s Cincinnati labs and put it into the world of the consumer.
Tactics
Winning the battle in the research game
Consumer panels created by brands in-house are becoming popular for marketers to gain insights, and users say the pace of technological growth means their reputation will increase.
