Breaking News
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P&G restructures marcomms
The firm is bringing communications closer to global brand marketing under its global marketing chief Marc Pritchard.
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Dove bids to banish negative Facebook ads
The Unilever-owned brand aims to replace Facebook ads promoting negative body image with its own positive beauty messages.
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Unilever: 'Mobile the enabler of our comms model'
FMCG giant’s director of global media innovation Jay Altschuler says its next $1bn brand could be created on mobile.
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Wahaca launches branded FMCG range
Masterchef winner’s Mexican restaurant chain Wahaca launches supermarket range.
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Gillette kicks off Olympics coaching campaign
Procter & Gamble-owned brand is supporting grassroots coaching through offering grants to new and existing coaches.
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Mars signs Eva Longoria for global ad push
Desperate Housewives star to front global advertising campaign for Sheba brand.
Trends
Why brand building must be a digital discipline
Marc Pritchard from P&G on how the world’s biggest advertiser is facing the ‘most profound time of change’ in its marketing.
Women want cosmetic brands to work harder
It’s time to kiss and make up: women want beauty brands to do more than one thing and simplify the process of looking good.
Diverged traffic signals split in role of the web
New research into web traffic shows marketers split over whether to send consumers to the brand website or Facebook page. Michael Barnett looks at which channel gets the best results and how f-commerce could force a change of direction.
Interest rate in male beauty brands rises
Brands that invest in grooming products exclusively for the men’s market stand to increase spending levels in this under-developed but fast-growing sector, according to research seen by Marketing Week.
Top Jobs
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Retail Category Insight Leader
Ball & Hoolahan -
DIRECT MARKETING MANAGER
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Product & Technology Public Relations Manager
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Marketing Manager (Post No 1987)
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Product Marketing Manager
Michael Page Marketing
Opinion
Use the feelgood factor to make an impact
Tesco has understood that associating a charity with the Halo brand makes consumers feel like they are doing something good.
Tactics
Vouchers: reclaiming the market from the deal-chasers
Brands are at risk of being held to ransom by consumers unwilling to buy without a money-off deal. Does the solution lie in offering added-value incentives with a personal touch?
