FMCG company to shift from country marketing to one regional brand team for North America and Europe.
Unilever hoping to find new ways to influence shoppers’ purchasing decisions before they reach a retailer’s website.
Sales dipped in Europe as the discounters and promotions by rivals forced it to cut prices.
Jope replaces David Lewis who is taking over as Tesco chief executive in October.
2014 marketing budgets set higher as brands invest in brand awareness initiatives.
Appointment of Diageo marketer Hugh Pile comes amid company “regroup”.
Shoppers regard supermarket own-label products on a par and sometimes as better than branded equivalents – but not in every category, a study finds.
Is your brand a superstar, a rising star, a settled great or is it formerly glorious?
Cost and function are more important to consumers when buying products and services.
A new survey by the parenting club Bounty gives an insight into the hopes, dreams, worries and shopping habits of British mums.
Creating marketing that becomes part of the culture isn’t easy.
Those organisations which have invested in training around brand personality claim that it is well worth the effort - despite the difficulties in proving return on investment.