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Trends own label brands index 900

Retailer brands are holding their own

Wed, 18 Jun 2014 | By Jonathan Bacon

Shoppers regard supermarket own-label products on a par and sometimes as better than branded equivalents – but not in every category, a study finds.

What makes brands popular

How to be a superstar brand

Wed, 11 Jun 2014 | By Mindi Chahal

Is your brand a superstar, a rising star, a settled great or is it formerly glorious?

UK shoppers trends

Ethical issues a minor consideration for shoppers

Wed, 12 Mar 2014 | By Jonathan Bacon

Cost and function are more important to consumers when buying products and services.

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Mothers and brand loyalty

30 January 2014 | By Lucy Handley

A new survey by the parenting club Bounty gives an insight into the hopes, dreams, worries and shopping habits of British mums.

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Alex Tait

Collaboration is key to a successful digital transformation

Thu, 14 Aug 2014 | By Alex Tait

Advertisers uncomfortable with embracing digital will need to make an intuitive leap at some point.

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Neuroscience and marketing

Neuroscience and marketing: what you need to know Video

Wed, 6 Aug 2014 | By Jonathan Bacon

Facebook and OKCupid have come under fire for attempting to manipulate people’s emotions but behavioural techniques can be useful for brands.

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Bodyform aims to empower women with 'Live Fearless' campaign

Thu, 14 Aug 2014 | By Sarah Vizard

Sponsorship of female sailing crew and £4.5m marketing push aimed at boosting brand buzz.

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RB to work with Facebook to develop marketing talent

Wed, 6 Aug 2014 | By Sarah Vizard

Nine-figure global partnership deal will see two companies work on ‘innovative’ campaigns.

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P&G's bonfire of the brands ends ties with past

Mon, 4 Aug 2014 | By Sarah Vizard

Decision to axe 100 brands leaves P&G free to focus marketing on most profitable brands.

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RB to centralise marketing in efficiency drive

Mon, 28 Jul 2014 | By Sarah Vizard

FMCG company to shift from country marketing to one regional brand team for North America and Europe.

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Unilever aims to ‘reinvent ecommerce’

Fri, 25 Jul 2014 | By Sarah Vizard

Unilever hoping to find new ways to influence shoppers’ purchasing decisions before they reach a retailer’s website.

Unilever Facebook page

Unilever puts greater focus on innovation to drive up prices

Thu, 24 Jul 2014 | By Sarah Vizard

Sales dipped in Europe as the discounters and promotions by rivals forced it to cut prices.

Unilever

Unilever appoints marketer Alan Jope as new personal care president

Mon, 21 Jul 2014 | By Sarah Vizard

Jope replaces David Lewis who is taking over as Tesco chief executive in October.

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