Breaking News


UK shoppers trends

Ethical issues a minor consideration for shoppers

Wed, 12 Mar 2014 | By Jonathan Bacon

Cost and function are more important to consumers when buying products and services.


Mothers and brand loyalty

30 January 2014 | By Lucy Handley

A new survey by the parenting club Bounty gives an insight into the hopes, dreams, worries and shopping habits of British mums.


Premium skincare has never looked so good

Wed, 27 Nov 2013 | By Lou Cooper

The rise in sales of prestige skincare products, especially among men, is creating online and offline opportunities.


Retailers face an online food fight

11 July 2013 | By Lucy Handley

Online retailer Amazon is trialling a grocery delivery service in the US. Should UK retailers be bracing themselves for total war in the convenience sector?

> Click here for more Trends

Top Jobs


The bad smell of a terrible idea wafts again

Wed, 19 Feb 2014 | By Mark Ritson

Clearly, Vespa perfume is already destined for the giant dumpster of dumb brand extensions.

> Click here for more Opinion

CMO thinking

What’s your chief marketing officer really thinking?

Wed, 2 Apr 2014 | By Jonathan Bacon

Marketing Week delves inside the minds of CMOs.

more analysis

Job of the Week

Latest News


Dove gives women placebo patches in latest ‘Real Beauty’ campaign Video

Thu, 10 Apr 2014 | By Sarah Vizard

Dove hopes to replicate success of its lauded ‘Real Beauty Sketches’ viral campaign.


Unilever launches £13m Magnum campaign to celebrate 25th anniversary Video

Wed, 9 Apr 2014 | By Sebastian Joseph

Unilever unveils biggest marketing push for flagship ice-cream brand.


YouTube most watched ads in March Video

Tue, 8 Apr 2014 | By Sebastian Joseph

Shocking and quirky adverts from Save the Children and Durex respectively top last month’s most watched adverts on YouTube.


Supermarket ad spend hits record high as competition heats up Video

Mon, 7 Apr 2014 | By Sarah Vizard

Both Aldi and Lidl’s spending shoots up by more than 40%, outpacing growth at the big four.


Ben & Jerry’s launches ‘biggest’ media campaign Video

Mon, 7 Apr 2014 | By Sebastian Joseph

Unilever launches £8m effort to exploit the health credentials of Greek Style yoghurt with ice cream variant.


Kenco to reward coffee drinkers for doing good deeds

Mon, 7 Apr 2014 | By Sebastian Joseph

Mondelez switches loyalty scheme from ‘collect-to-get’ to ‘collect-to-give’ to make the brand’s ethical stance more tangible.

MW live 305

Marketing Week Live returns refreshed for 2014

Mon, 7 Apr 2014 | By Branwell Johnson

New look Marketing Week Live will be a one stop shop for marketers’ needs.

> Click here for more News