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Trends own label brands index 900

Retailer brands are holding their own

Wed, 18 Jun 2014 | By Jonathan Bacon

Shoppers regard supermarket own-label products on a par and sometimes as better than branded equivalents – but not in every category, a study finds.

What makes brands popular

How to be a superstar brand

Wed, 11 Jun 2014 | By Mindi Chahal

Is your brand a superstar, a rising star, a settled great or is it formerly glorious?

UK shoppers trends

Ethical issues a minor consideration for shoppers

Wed, 12 Mar 2014 | By Jonathan Bacon

Cost and function are more important to consumers when buying products and services.

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Mothers and brand loyalty

30 January 2014 | By Lucy Handley

A new survey by the parenting club Bounty gives an insight into the hopes, dreams, worries and shopping habits of British mums.

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It’s about personality: How to train staff in your brand’s characteristics

Wed, 9 Jul 2014 | By Lucy Fisher

Those organisations which have invested in training around brand personality claim that it is well worth the effort - despite the difficulties in proving return on investment.

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The Top 10 YouTube ads in June Video

Tue, 15 Jul 2014

From Nike and Adidas to Beats by Dr Dre and EA, the June countdown is a football-inspired affair.

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Aquafresh introduces new brand Captain for £3m marketing push Video

Wed, 9 Jul 2014 | By Sarah Vizard

Campaign aims to find a way to engage with people beyond price and return everyday oral care market to growth. 

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SCA to put logo on all brand marketing for the first time

Tue, 8 Jul 2014 | By Sarah Vizard

Velvet and TENA owner hopes to raise awareness of its brand and sustainability efforts.

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‘Senior marketers expecting digital to make up 75% of budgets in next five years’

Wed, 2 Jul 2014 | By Sarah Vizard

CMOs preparing for a ‘fundamental change’ in marketing by 2019, says Accenture report.

Marketers

Brands bank on young talent to build up marketing

Tue, 1 Jul 2014 | By Sebastian Joseph

Seven in ten companies planning to increase marketing teams are focusing on young talent, report finds.

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P&G gets rid of marketing directors

Mon, 30 Jun 2014 | By Sarah Vizard

All marketing directors to be renamed brand directors as P&G ups focus on brand building.

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Andrex refocuses marketing around ‘intimate care’ in £4.6m campaign Video

Mon, 30 Jun 2014 | By Sarah Vizard

Andrex introduces new strapline as it shifts marketing focus away from products.

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