Tesco’s plan to be a FMCG player was once seen as key but there is little mention three-years on.
But FMCG sales growth is slowest since 2009.
Sponsorship of female sailing crew and £4.5m marketing push aimed at boosting brand buzz.
Nine-figure global partnership deal will see two companies work on ‘innovative’ campaigns.
Decision to axe 100 brands leaves P&G free to focus marketing on most profitable brands.
FMCG company to shift from country marketing to one regional brand team for North America and Europe.
Shoppers regard supermarket own-label products on a par and sometimes as better than branded equivalents – but not in every category, a study finds.
Is your brand a superstar, a rising star, a settled great or is it formerly glorious?
Cost and function are more important to consumers when buying products and services.
A new survey by the parenting club Bounty gives an insight into the hopes, dreams, worries and shopping habits of British mums.
Advertisers uncomfortable with embracing digital will need to make an intuitive leap at some point.