FMCG giant outlines plans to make division marketing “simpler, leaner, more agile”.
Marketing Academy looking for nominations of the brightest young marketers.
Marc Speichert to lead the cosmetics company’s push into digital media.
FMCG brand creates 40 people-strong hub to monitor and adapt its recently launched sustainability initiative.
Restaurant promotes former marketer to oversee new North West division.
Unilever says latest range will be main focus for its male grooming brand in 2014.
The rise in sales of prestige skincare products, especially among men, is creating online and offline opportunities.
An exclusive study outlines the essential changes marketers must make to stay ahead for 2020 and beyond.
Exclusive research reveals the brands consumers rate for doing the right thing.
Despite some brands having millions of Facebook fans, their engagement rates are low in comparison. A new study pinpoints what tactics attract people’s attention, and which ones fail to turn heads.
Three of the world’s biggest brands are going back to their beginnings. Unilever, Coca-Cola and Procter…
If Lady Gaga can use outdoor to unveil her latest album, it must be the medium of the moment. Digital screens with new technologies have brands flocking to them to engage consumers – but there’s a strong showing from static sites too.