Tougher regulation as medicines could offer more marketing opportunities for e-cigarette brands.
Bounty to gather feedback on its services from new mums.
Unilever CMO says driving behaviour change through small individual actions will make a big collective impact on improving sustainability.
Sport brand’s sustainability chief says brands must drive move away from ‘zombie consumerism’.
User generated ad created using clips uploaded to YouTube by parents.
Four business divisions created to accelerate growth of P&G brands.
Brands need to make their marketing topical and reactive - known as ‘moment marketing’ - in today’s digital world where consumers are calling the shots.
‘Gunslingers’ from the shortlisted brands in this year’s Marketing Week Engage Awards 2013 fought to the last to take home one of the coveted trophies.
A ‘help-not-hype’ mode of marketing is being championed in a new book and by brands such as Nivea and Hilton. Does it really work?
FMCG giants are winning over consumers by pushing their parent company to the fore and drawing on the power of their brands.