Shoppers regard supermarket own-label products on a par and sometimes as better than branded equivalents – but not in every category, a study finds.
Is your brand a superstar, a rising star, a settled great or is it formerly glorious?
Cost and function are more important to consumers when buying products and services.
A new survey by the parenting club Bounty gives an insight into the hopes, dreams, worries and shopping habits of British mums.
The rise in sales of prestige skincare products, especially among men, is creating online and offline opportunities.
Online retailer Amazon is trialling a grocery delivery service in the US. Should UK retailers be bracing themselves for total war in the convenience sector?
FMCG giants are winning over consumers by pushing their parent company to the fore and drawing on the power of their brands.
When Mother’s Day falls so soon after Valentine’s Day, gift buying slows down and retailers need to drive value with alternative thinking.
Shopping survey finds consumers are increasingly making ‘rational’ purchase decisions by spending more time on research.
Changing TV viewing habits, both in terms of time and devices, means advertisers need to be smarter in their planning for time-sensitive ads.
New research examines what prompts women to recommend products and which media channels they prefer.