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Spicer leaves EHS 4D Group
Mike Spicer, group managing director at agency EHS 4D Group, has left his role with immediate effect.
Curry’s reform sees profits up 20%
DSGi, the group which owns electrical goods retailers Currys and PC World, has revealed that its transformation plan is progressing well with profits at new format stores up 20%.
In-depth
Building a bridge between marketing and boardroom
Investors want more information about brand investment on company reports, and marketers stand to gain boardroom representation if this is disclosed. But firms are wary about providing detailed brand information that could benefit competitors.
The people take over the pitch
‘Democratic marketing’ - skirting the agency process to put the creative brief out to consumers and independent creatives - is gaining popularity among brands such as Peperami. Are we about to see a seismic change in marketing services procurement?
Trends
On course to climb high up career ladder
As the economy edges towards recovery, brands are switching their attention away from business survival to equipping marketers with up-to-date skills.
Brands fail to follow rules of engagement
New research from agency Targetbase Claydon Heeley (TBCH) suggests that although a majority of marketers are confident they are engaging with their audiences, consumers believe the opposite.
Opinion
Will Google face an advertising revolt?
It’s fair to say that Google has had it rough this week. It lost its crown as the top ranking Business Superbrand, the EC launched an informal review into its search dominance and an Italian court ruling against it seemed to threaten the freedom the internet is meant to offer. But will this change where ad agencies spend their digital pounds?
It’ll be our economic loss if we stay stuck on analogue
Government is dragging its feet over Digital Britain, but our industry and economy have everything to gain from going over to the wired side
Special Reports
Brand image at forefront of innovation
Exclusive research by Marketing Week reveals agencies and their clients agree the impact of design on campaigns can only increase.
Brands
Building a bridge between marketing and boardroom
Investors want more information about brand investment on company reports, and marketers stand to gain boardroom representation if this is disclosed. But firms are wary about providing detailed brand information that could benefit competitors.
