John Lewis’ top marketer says the key to successful client agency relationships is to keep them “happily dysfunctional”.
The electronics retailer is reviewing its UK ad account with M&C Saatchi as it looks to build on recent sales gains.
‘Voice of British advertisers’ concerned £23bn merger will restrict choice for brands.
While £22.8bn ‘merger of equals’ could harbour stronger media buying power, marketers may be unsettled by obvious brand account conflicts, observers say.
Trade body says Fournaise report – which claimed CEOs believe agencies are not ROI-driven – is ’disappointing’.
Brands trial technology aimed at streamlining the implementation of their mobile ad campaigns.
What marketers need to know when hiring an agency.
‘Gunslingers’ from the shortlisted brands in this year’s Marketing Week Engage Awards 2013 fought to the last to take home one of the coveted trophies.
Is fear of a social media scandal driving marketers to play it safe and revive old campaigns?
Rather than push products at people using advertising, brands including Red Bull and Benetton are using a strategy of creating interesting content to attract attention or sponsoring causes that capture their essence.
Two weeks ago I mentioned that I was going to pitch…
Five insight experts tell Lucy Handley their high points from last year and their plans for this - including coping with a budget squeeze - and the skill to getting better results from research