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Latest News
Strada owner banks on user-generated-content to drive consumers in-store
Restaurant operator serves up social media strategy to increase footfall for restaurants.
Government funds ad apprenticeship scheme
The Government has funded an IPA backed scheme to create up to 250 agency jobs for school leavers.
Trends
Small business digs deep into marketing mix
Small and medium-sized enterprises are bucking the austerity trend and investing an increasing amount of cash in a wide range of marketing activity, according to research seen exclusively by Marketing Week.
Flying the flag gives brands a real advantage
Iconic British brands Land Rover and Hamley’s may have foreign owners, but research by Leapfrog shows that any brand able to demonstrate itshome-grown roots will find favour with consumers.
Special Reports
Endeavour to see how the customer sees
Five insight experts tell Lucy Handley their high points from last year and their plans for this - including coping with a budget squeeze - and the skill to getting better results from research
Brands
Liverpool’s talking to the wall
A new train of thought was employed when Virgin unveiled a talking poster that publicised faster journey times to London
Red Bull hunts ad agency for cola brand
Red Bull is understood to be looking for an advertising agency to work on its fledgling cola brand, Red Bull Simply Cola.
Opinion
In-depth
Why over-60s rising divorce rate is important to you
Divorce rates among the over-60s are on the rise, but after the pain of separation often comes major lifestyle changes, offering marketers new targeting opportunities among these ‘silver separators’.
