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Marketing Week Engage Awards: The magnificent winners

Wed, 22 May 2013

‘Gunslingers’ from the shortlisted brands in this year’s Marketing Week Engage Awards 2013 fought to the last to take home one of the coveted trophies.

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Playing it safe

Wed, 15 May 2013 | By Mindi Chahal

Is fear of a social media scandal driving marketers to play it safe and revive old campaigns?

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United ideas of creative minds

13 December 2012 | By Jonathan Bacon

Rather than push products at people using advertising, brands including Red Bull and Benetton are using a strategy of creating interesting content to attract attention or sponsoring causes that capture their essence.

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Small business digs deep into marketing mix

8 July 2010 | By Lou Cooper

Small and medium-sized enterprises are bucking the austerity trend and investing an increasing amount of cash in a wide range of marketing activity, according to research seen exclusively by Marketing Week.

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Top Jobs

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Brands should engage more with the start-up community

2 May 2013 | By Alex Tait

Last year, I wrote about how the agency-advertiser model is changing, and how advertisers might need to…

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Research and insight: endeavour to see how the customer sees

19 January 2012 | By Lucy Handley

Five insight experts tell Lucy Handley their high points from last year and their plans for this - including coping with a budget squeeze - and the skill to getting better results from research

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Channel 4 contacts marketers over WPP row

Tue, 8 Jan 2013 | By Lara O'Reilly

C4 appeals for brands’ support over contract dispute with WPP, which has pulled its media buying clients’ ads from the channel.

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Virgin Holidays to revamp retail business

Thu, 4 Oct 2012 | By Rosie Baker

Virgin Holidays has handed Lida its below the line marketing account as part of efforts to revamp its travel retail business

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Unilever to overhaul Flora strategy

Tue, 2 Oct 2012 | By Rosie Baker

Unilever calls agency review as it looks to shift strategy for Flora brand.

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W+K aims to make Tesco 'loved' again

Fri, 20 Jul 2012 | By Rosie Baker

New advertising agency aims to make customers ‘love’ Tesco again.

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Tesco names W+K as creative agency

Fri, 20 Jul 2012 | By Rosie Baker

Tesco set to overhaul its advertising following the appointment of Wieden + Kennedy to its £110m advertising account.

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'Brands should treat their agencies with more respect'

Fri, 29 Jun 2012 | By Sebastian Joseph

MWL 2012: Marketing Week’s Secret Marketer urges marketers to treat their agencies as ‘partners’.

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Rebrand for content creation agency body APA

Thu, 14 Jun 2012 | By Branwell Johnson

The Association of Publishing Agencies (APA) becomes the Content Marketing Association to better reflect offerings of its members.

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