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Marketing Week Engage Awards 2013 pics
See pics of the glamour, the glitz and some of the winners at the Engage Awards 2013 in this gallery.
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Facebook appoints Mendelsohn as European boss
Karmarama executive chairman and former IPA president Nicola Mendelsohn replaces Joanna Shields in top European role.
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Ask the Experts at Marketing Week Live
Brand marketers can get free tailored one-to-one advice from experts at this year’s show.
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Costa consolidates brand activity
Costa plots summer brand campaign and improved CRM as part of integrated approach to marketing across the business.
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Interview: Engage Awards Brand Innovator winner Emma Woods
PizzaExpress won Marketing Week’s Engage Awards Brand Innovator category in 2012. Marketing director Emma Woods explains what the award meant to her and how to create a culture of innovation within your brand.
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Five lessons for brands looking east to China
Marketing Week picks out five takeaways for British brands to consider when thinking about China.
Trends
Marketing Week Engage Awards: The magnificent winners
‘Gunslingers’ from the shortlisted brands in this year’s Marketing Week Engage Awards 2013 fought to the last to take home one of the coveted trophies.
Playing it safe
Is fear of a social media scandal driving marketers to play it safe and revive old campaigns?
United ideas of creative minds
Rather than push products at people using advertising, brands including Red Bull and Benetton are using a strategy of creating interesting content to attract attention or sponsoring causes that capture their essence.
Small business digs deep into marketing mix
Small and medium-sized enterprises are bucking the austerity trend and investing an increasing amount of cash in a wide range of marketing activity, according to research seen exclusively by Marketing Week.
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Opinion
Brands should engage more with the start-up community
Last year, I wrote about how the agency-advertiser model is changing, and how advertisers might need to…
Tactics
Research and insight: endeavour to see how the customer sees
Five insight experts tell Lucy Handley their high points from last year and their plans for this - including coping with a budget squeeze - and the skill to getting better results from research
