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World’s most valuable brands by sector
The most valuable fashion, automotive, financial, alcohol, luxury, retail and soft drink brands, according to Millward Brown’s annual BrandZ report.
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Sainsbury’s fuels petrol price war
Supermarket reduces forecourt costs and introduces price promotion, prompting rivals to follow suit.
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GM pulls Facebook ads
Vauxhall owner said to have concluded that social network has little impact on purchases.
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Citroen extends crowdsourcing campaign
Citroen unveils car designed by Facebook fans and invites further design contribution through the social network.
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Ford adopts military tech for social push Video
Ford targets top social influencers with high tech push for B-Max model.
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Auto Trader to shift perception with site relaunch
Auto Trader wants to deepen engagement and become a destination beyond buying and selling cars.
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Range Rover reveals Victoria Beckham car
Victoria Beckham has designed a special edition Range Rover as the car marque aims to enhance its luxury credentials.
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Car brands eye social media for long-term engagement
Car brands are using social media to involve consumers in the design process as they look to stay front of mind in a sector that sees infrequent purchases.
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BMW named England rugby sponsor
BMW is to replace Land Rover as the vehicle partner to the England rugby union team.
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Citroen to crowdsource design
Citroen invites fans to choose design features to develop a car ‘created for the Facebook generation, by the Facebook generation.’
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Volvo creates global social media marketing role
Volvo wants its global PR strategy to align more closely with its marketing strategy.
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Autoglass creates joint sales and marketing role
Autoglass marketing director’s departure allows company to overhaul structure.
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Bentley names new marketing chief
A marketing shake up at Volkswagen Group UK sees new marketing boss at Bentley as incumbent moves to Skoda.
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Mercedes designs furniture range
The car marque is bringing its technology and luxury design values together with a furniture range.
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Hyundai unveils Euro 2012 ambassadors
England’s Daniel Sturridge and France’s Karim Benzema to be two of ‘Team Hyundai’ in marketing campaigns for Euro 2012.
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Honda Civic is ‘most talked about’ car
A new quarterly report aims to help marketers better understand consumers’ relationships with car brands by analysing online conversations.
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Nissan brings ‘human emotion’ to campaigns Video
Car marque repositions to focus on innovation rather than specifications.
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VW hands outdoor ads to Facebook fans
The car marque is using Facebook to create content for an outdoor campaign for its Up! model.
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Infiniti switches to green positioning
Luxury car brand Infiniti unveils eco shift as research reveals that car marques could quadruple sales of eco cars by targeting high-end consumers.
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Former T-Mobile marketer Lysa Hardy joins the RAC
Lysa Hardy, the lead marketer behind T-Mobile’s “Life’s for sharing” campaigns joins RAC as interim marketing director.
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Ford looks to position as technology leader
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Citroen ad banned for risk to epileptics
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Honda partners with Love Hearts for tailor made ad
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Autoglass crowdsources new TV ad star from Facebook
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Nissan launches DM campaign to promote new Qashqai technology
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Volvo looks to shed stuffy image with JLS tie-up Video
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Castrol renews partnership with Ronaldo
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Audi names marketer as top UK director
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Avis looks to social media to bolster European footprint
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Hyundai aims to be part of London landscape
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Peugeot celebrates “new car joy”
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Brand consistency is crucial for cars
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Toyota targets youth with personalised content
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Volvo signals “more direct and aggressive” marketing strategy
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Car industry moves to clarify eco messaging
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Poor marketing stalls sales of eco cars
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Harley Davidson launches crowdsourcing Facebook app
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Nissan launches six-year eco plan
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Consumers are “cynical and wary” of eco car ads
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Aston Martin retains coolest brand crown