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Thursday, 24 May 2012

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Agencies play musical chairs

01 September 2011

No less than three agency partners advised me of changes to their account teams this week.
Do you want to advertise how much data you hold?

23 June 2011 | By Michael Nutley

Marketers are finding that their internet ads provide a more detailed customer analysis than evenmedia buying agencies hold.
Crowd sourcing a crowd pleaser?

Wed, 11 May 2011 | By Rosie Baker

Engagement is the Holy Grail for marketers and in the past year crowd sourcing has reared its head as an innovative way for brands to go about earning it. Waitrose and Sainsbury’s have both made a stab at involving their customers in product development this week but to what end?
Marketing Academy unveils second year of future leaders

Tue, 10 May 2011 | By Branwell Johnson

Potential marketing leaders of tomorrow have been selected for the second year of The Marketing Hall of Legends’ (MHL) intensive coaching and mentoring scheme, The Marketing Academy.
DM needs to re-establish its credentials

Mon, 9 May 2011 | By Branwell Johnson

Hello, welcome back to Marketing Week’s Direct Marketing bulletin, we hope you enjoyed the bank holidays. We’re delighted to resume normal service.
The Secret Marketer on agency relationships

21 October 2010

Lots of time with the agencies this week and a mixed bag of progress. There appears to be a very direct correlation with the quality of my brand managers and the quality of work coming out of the agencies.
The perils of finding a new agency

9 September 2010

My impressionable young brand manager is desperately keen to find a new agency. She thinks the incumbent has been working on the brand for too long and has run out of steam.
Why winning at Cannes means so much to WPP

2 September 2010 | By Stuart Smith

If a Cannes award is the best measure of an agency’s creative prowess, then success next year is the only option open to WPP.
"Sales teams would be wise to use marketers to their advantage"

Fri, 30 Jul 2010

It is that time of year when the sales director and I hold our meetings with the trade. I have always enjoyed meeting the buyers and it became something of an annual roadshow routine with our former sales director. Sadly, he has recently retired and I now have to start over with a new routine with our new sales leader.
Why clients need a full-service agency

Mon, 12 Jul 2010

Chris Freeland, managing director at digital and direct agency Tullo Marshall Warren, argues that a full-service agency can become a trusted strategic partner of a client rather than just a supplier.
Media players square up in battle for best positions in convergence

8 July 2010 | By Andrew Harrison

The repeal of cross-media ownership laws and battles between media owners for content shows the drive to convergence is speeding up.
The Secret Marketer talks about creatives

10 June 2010

In my column last week, I suggested that an agency creative director may have put their own personal ego ahead of answering my brief. In doing this, I suggested that the agency had completely ignored the rather sensible inputs of his account suit and planning colleagues.
Stuart Smith on COI

01 April 2010

First there was the unfortunate reminder that public information advertising expenditure has soared to pole position in the past year, comfortably ahead of Procter & Gamble’s.
M&C v Saatchi & Saatchi is the real election battle

01 April 2010 | By Raymond Snoddy

The media will play such a pivotal role in the outcome of the general election that political coverage is about to grip the nation
Polman reshuffles Unilever's cabinet

25 March 2010 | By Stuart Smith

High-profile exits often follow the arrival of an outsider at the top - and Unilever is proving no exception to the trend
After several minutes of the computer saying no, I eventually teased out a possible solution

25 March 2010

My PA took a well earned holiday last week leaving the marketing team and I in the hands of a temp. I usually find that temps can be a frustrating experience. This is not typically their fault, but more the fact that today’s admin support is as much about knowing one’s way round the internal bureaucracy and systems as it is about covering the phones and typing.
Race to No 10 will pit media platforms against one another

25 March 2010 | By Andrew Harrison

Media platforms that prove most useful to politicians in the election campaign can expect a long-term boost in their fortunes
Will Google face an advertising revolt?

Thu, 25 Feb 2010 | By Joe Fernandez

It’s fair to say that Google has had it rough this week. It lost its crown as the top ranking Business Superbrand, the EC launched an informal review into its search dominance and an Italian court ruling against it seemed to threaten the freedom the internet is meant to offer. But will this change where ad agencies spend their digital pounds?
It’ll be our economic loss if we stay stuck on analogue

25 February 2010 | By Andrew Harrison

Government is dragging its feet over Digital Britain, but our industry and economy have everything to gain from going over to the wired side
Why not take ideas that are proven to work at a local level and run them on a national basis?

25 February 2010

Our ’man on the inside’ provides a view from the top of the marketing tree