Tactics
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Research and insight: endeavour to see how the customer sees
Five insight experts tell Lucy Handley their high points from last year and their plans for this - including coping with a budget squeeze - and the skill to getting better results from research
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Are your shoes too big to fill?
Your boardroom may be doing a great job right now, but what happens when staff leave? MaryLou Costa asks an expert panel for their views on succession management and training.
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Driving value from the single customer view
Bringing all your data together in a single customer view or single marketing view is a Herculean task for many organisations. Do those who have begun the process believe they are about to reap the rewards for their efforts? Morag Cuddeford-Jones reports.
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Brand loyalty starts from a very early age
Approaching the children’s market can be a minefield, but investing time and funds to get your message across can pay off handsomely.
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On course to develop social media skills
Marketing Week research reveals both brands and agencies are failing to keep up with marketers’ desire to update their knowledge, especially in the digital sector.
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Field marketing: Reach out to your audience when football fever strikes
As England and the other 31 World Cup finalists prepare to take to the field in South Africa, marketers must make sure their tournament tactics are spot on.
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Brand image at forefront of innovation
Exclusive research by Marketing Week reveals agencies and their clients agree the impact of design on campaigns can only increase.
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PEER PANEL: Market research
With research the key to product development, six specialists in the sector answer questions posed by Marketing Week about the burning issues that face the discipline.
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Can agencies afford to take on 2012 task?
One of the largest goods-in-kind contracts around is on the table for marketing agencies. The search for the marketing services provider for the London 2012 Olympics has begun as the current contract, held by Lord Bells Chime Group, expires at the end of this month.