Marketing Agencies News & Insight

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Thursday, 24 May 2012

RSS feed for trends

Why over-60s rising divorce rate is important to you

8 December 2011 | By Tanzeel Akhtar

Divorce rates among the over-60s are on the rise, but after the pain of separation often comes major lifestyle changes, offering marketers new targeting opportunities among these ‘silver separators’.
'Globalisation key for UK agencies', says Andrew McGuiness, founder of BMB

Wed, 16 Nov 2011 | By Sebastian Joseph

Domestic agencies need to globalise their services if the advertising industry is to drive the economic recovery, according to Andrew McGuinness (AM) founding partner of creative shop, Beattie McGuinness Bungay.
Branded content vital to promoting music acts Video

Fri, 28 Oct 2011 | By Sebastian Joseph

Record labels are ramping up spend on branded content as they look to forge stronger ties between agencies and brands.
Green messaging isn't enough of a marketing proposition

Wed, 19 Oct 2011 | By Sebastian Joseph

Brands should only ramp up their sustainability marketing if it is being used to support a consumer need, according to design agency experts.
How to give your image makeover mass appeal

29 September 2011 | By Laura Snoad

What’s in a name? Your brand’s reputation if a change in identity fails to win over consumers. Laura Snoad learns how marketers have successfully rebranded their companies and the pitfalls to avoid.
How Shelter avoided melodrama to push crucial festive message

Thu, 22 Sep 2011 | By Joe Fernandez

Shelter’s Disappearing Houses campaign
Brands look to long-copy to boost resonance of ad campaigns

Thu, 22 Sep 2011 | By Sebastian Joseph

Brands are increasingly turning to long-copy ads to gain better traction with consumers, say industry experts.
How Renault puts the Va Va Voom in its advertising

Mon, 12 Sep 2011 | By Sebastian Joseph

Campaign Focus - Publicis Modem - ’Kings and Queens of Va Va Voom’ with Simon McCarthy, Planning Director.
Small business digs deep into marketing mix

8 July 2010 | By Lou Cooper

Small and medium-sized enterprises are bucking the austerity trend and investing an increasing amount of cash in a wide range of marketing activity, according to research seen exclusively by Marketing Week.
Young, connected and Muslim

24 June 2010 | By Jo Roberts

Muslim consumers are a growing, influential and extremely loyal group, making them a desirable market for mainstream brands. But reaching them requires more than launching Sharia-compliant products. Making inroads to this sector takes deep understanding of the values of this community and building the brand from there.
The super spoof weapon

6 May 2010 | By MaryLou Costa

The spoof ad is not a new concept but its use by the three main political parties has given it a high currency and pushed it up brands’ campaign agendas. Here, those that have mastered the technique advise on the process - and the pitfalls.
Flying the flag gives brands a real advantage

22 April 2010 | By Jo Roberts

Iconic British brands Land Rover and Hamley’s may have foreign owners, but research by Leapfrog shows that any brand able to demonstrate itshome-grown roots will find favour with consumers.
Pulling consumers’ heart strings

25 March 2010 | By MaryLou Costa

Moulding brand values into a memorable character is proving an effective way to captivate consumers and set yourself apart from the competition.
Building a bridge between marketing and boardroom

25 February 2010 | By Louise Jack

Investors want more information about brand investment on company reports, and marketers stand to gain boardroom representation if this is disclosed. But firms are wary about providing detailed brand information that could benefit competitors.
On course to climb high up career ladder

25 February 2010 | By Steve Hemsley

As the economy edges towards recovery, brands are switching their attention away from business survival to equipping marketers with up-to-date skills.
Academy to coach a new generation of market leaders

18 February 2010 | By Mark Choueke

The industry’s big names have put their weight behind a scheme to collectively solve the problem of succession planning by developing the 25 best young marketers
Deal or no media deal? Call swap shop

28 January 2010 | By Mark Choueke

Noel Edmonds introduced children of the Seventies to bartering when he hosted Multi-Coloured Swap Shop. Mark Choueke discovers that when it comes to buying media space, the principle is alive and still evolving
Man on a mission

28 January 2010 | By Louise Jack

He’s the man who is marketing our potential future prime minister. But Havas’ David Jones has many missions, as Louise Jack finds out
Putting a new face on your brand

21 January 2010 | By Jo Roberts

Calling time on TV advertising for alcohol brands looks more likely after a Health Select Committee’s report last week. But an allout ban need not spell disaster for this already promotionally fettered industry: it could lead to new highs of creative strategic thinking.
The people take over the pitch

26 November 2009 | By Louise Jack

‘Democratic marketing’ - skirting the agency process to put the creative brief out to consumers and independent creatives - is gaining popularity among brands such as Peperami. Are we about to see a seismic change in marketing services procurement?