Formula One teams look to eschew the exclusive nature of the sport to make their brands and sponsors more accessible to fans.
Campaign to push the ‘innovation and excitement’ Nissan shares with its sponsored football properties.
Brands that have gambled on the event to prove doubters of its value wrong, according to sponsorship experts.
Brand reprimanded by ad watchdog for being “socially irresponsible”, less than a month after last ad ban.
From Nike and Adidas to Beats by Dr Dre and EA, the June countdown is a football-inspired affair.
Team Sky sponsor films Chris Froome become the first person to cycle through the Eurotunnel.
The number of people using price comparison sites for car insurance has risen significantly over the past year.
UK car buyers are indicating that they have growing spending power, leading to a boost in the popularity of premium brands. But it is not just confidence in the economy that is driving the market.
Loyal consumers could be losing hundreds of pounds a year in savings by not switching their car insurance and household energy providers, so why do they stay? And what’s the message for marketers?
Marketers are far off the mark when trying to understand how much consumers use mobile devices and social media to interact with brands, finds the latest marketing gap survey.
Volkswagen boss’s comments about the spectre of Big Brother are a welcome intervention.
What is it that makes a brand proposition stand the test of time and what do brands need to do to reinvent an existing slogan for the modern age?