Reputation Institute suggests brands need to ‘tell their story’ through marketing to improve trust.
Shocking and quirky adverts from Save the Children and Durex respectively top last month’s most watched adverts on YouTube.
Marketing VP Bastien Schupp says Nissan will pull out of smaller deals to focus on UCL and Olympics.
Nissan says UEFA four year tie-up is its “largest ever” sponsorship deal.
Marketing director Chris Hayes says car marque will invest 50% of media spend on hybrid models.
Marketing Week picks out those timely ads that are too good to be true.
The number of people using price comparison sites for car insurance has risen significantly over the past year.
UK car buyers are indicating that they have growing spending power, leading to a boost in the popularity of premium brands. But it is not just confidence in the economy that is driving the market.
Loyal consumers could be losing hundreds of pounds a year in savings by not switching their car insurance and household energy providers, so why do they stay? And what’s the message for marketers?
Marketers are far off the mark when trying to understand how much consumers use mobile devices and social media to interact with brands, finds the latest marketing gap survey.
Volkswagen boss’s comments about the spectre of Big Brother are a welcome intervention.