Breaking News
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BMW: 'Marketers must tell truth to grow status'
Cannes Lions: Car marque’s marketing boss calls on peers to ‘ditch irrelevant metrics and thinking in general management terms’.
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Chevrolet pairs with YouTube stars for Captiva viral buzz
Car marque partners with producers for the launch of its first pan-European branded-content tie-up with YouTube.
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Brands take off for the Man of Steel
Nokia, Lidl and French Connection step up activity for the hotly-anticipated reboot to the Superman franchise.
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Subaru creates ‘epic’ interactive film
The film allows viewers to dictate the direction the story takes in a similar manner to ‘choose your own adventure’ children’s books.
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Anti-drink driving campaign targets men with shock tactics
Campaign targets young men with pub prank that mimics a road accident by smashing a mannequin through a mirror.
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Nissan: ‘Car brands trail other sectors in digital marketing’
Automotive marketers afraid to go beyond using TV and print to sell cars through dealerships, says Nissan top digital marketer.
Trends
Marketing Week Engage Awards: The magnificent winners
‘Gunslingers’ from the shortlisted brands in this year’s Marketing Week Engage Awards 2013 fought to the last to take home one of the coveted trophies.
Red Bull and F1: Whizz kid builds up a track record
Red Bull’s ‘at full pelt’ marketing approach transfers well to the F1 track, where its Infiniti-sponsored team has notched up big wins.
A brand is worth a thousand words
New research reveals that people talk more about brands in their everyday lives than on social media.
Trend for devices moves up a gear
Tablets had record sales over Christmas but a report questions brands’ understanding of how to use them for effective marketing.
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Opinion
LaFerrari shows LeWayForward
‘Ferrari is doing the right thing and it offers a fruitful lesson to every marketer - irrespective of their business’
Tactics
Retail media: opportunity rises for online retail media
Debate is raging as to whether online retailers should build their websites around point-of-sale presence for partner brands or focus on their own communications.
