Profile: Jeremy Gilley

The man marketing world peace

Automotive

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Trends

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Directions to gain a comparative advantage

Wed, 6 Nov 2013 | By Lucy Tesseras

The number of people using price comparison sites for car insurance has risen significantly over the past year.

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Car buying moves in a premium direction

24 October 2013 | By Jonathan Bacon

UK car buyers are indicating that they have growing spending power, leading to a boost in the popularity of premium brands. But it is not just confidence in the economy that is driving the market.

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Lessons from the loyalty losers

17 October 2013 | By Kathryn Murray-Bruce

Loyal consumers could be losing hundreds of pounds a year in savings by not switching their car insurance and household energy providers, so why do they stay? And what’s the message for marketers?

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Put your foot on the technology brake

26 September 2013 | By Mindi Chahal

Marketers are far off the mark when trying to understand how much consumers use mobile devices and social media to interact with brands, finds the latest marketing gap survey.

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Top Jobs

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All brands should heed VW’s ‘data monster’ warning

Tue, 11 Mar 2014 | By Jonathan Bacon

Volkswagen boss’s comments about the spectre of Big Brother are a welcome intervention.

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How to create content that truly adds value Video

Wed, 12 Feb 2014 | By Michael Barnett

Too many brands are producing content nobody wants, so keep it interesting and relevant – and don’t sell.

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Peugeot to use social media to deal with ‘ambivalence’ towards brand

Fri, 14 Mar 2014 | By Sarah Vizard

Car marque sees opportunity to engage with consumers and improve brand perceptions.

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Nissan to replace Ford as Champions League sponsor

Thu, 13 Mar 2014 | By Sebastian Joseph

Nissan set to announce multi-million deal at this year’s Champions League final.

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Mini invokes spirit of original model in 'New Original' campaign Video

Wed, 12 Mar 2014 | By Sarah Vizard

The £3m campaign kicks off with the world’s longest poster at Liverpool Street Station.

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Ford ends Champions League sponsorship after 20 years

Tue, 11 Mar 2014 | By Sebastian Joseph

Ford to celebrate long-running tie-up with a campaign for its Mustang’s debut in Europe.

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Nissan makes long-term bet on Instagram

Thu, 6 Mar 2014 | By Sebastian Joseph

Nissan’s Juke social media campaign kicks off long-term content marketing strategy for Instagram.

Cars

‘Car brands missing out by not using social media as sales tool’

Tue, 4 Mar 2014 | By Sarah Vizard

Reports finds auto marketers fear alienating followers if they are promotional on social media.

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Land Rover appoints Dominic Chambers as new marketing boss

Mon, 24 Feb 2014 | By Sarah Vizard

Chambers will replace Patrick Jubb, who left the car marque at the end of January.

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