Cannes Lions: Car marque’s marketing boss calls on peers to ‘ditch irrelevant metrics and thinking in general management terms’.
Car marque partners with producers for the launch of its first pan-European branded-content tie-up with YouTube.
Nokia, Lidl and French Connection step up activity for the hotly-anticipated reboot to the Superman franchise.
The film allows viewers to dictate the direction the story takes in a similar manner to ‘choose your own adventure’ children’s books.
Campaign targets young men with pub prank that mimics a road accident by smashing a mannequin through a mirror.
Automotive marketers afraid to go beyond using TV and print to sell cars through dealerships, says Nissan top digital marketer.
‘Gunslingers’ from the shortlisted brands in this year’s Marketing Week Engage Awards 2013 fought to the last to take home one of the coveted trophies.
Red Bull’s ‘at full pelt’ marketing approach transfers well to the F1 track, where its Infiniti-sponsored team has notched up big wins.
New research reveals that people talk more about brands in their everyday lives than on social media.
Tablets had record sales over Christmas but a report questions brands’ understanding of how to use them for effective marketing.
Debate is raging as to whether online retailers should build their websites around point-of-sale presence for partner brands or focus on their own communications.