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Directions to gain a comparative advantage

Wed, 6 Nov 2013 | By Lucy Tesseras

The number of people using price comparison sites for car insurance has risen significantly over the past year.


Car buying moves in a premium direction

24 October 2013 | By Jonathan Bacon

UK car buyers are indicating that they have growing spending power, leading to a boost in the popularity of premium brands. But it is not just confidence in the economy that is driving the market.

Trends level of loyal and brand switching

Lessons from the loyalty losers

17 October 2013 | By Kathryn Murray-Bruce

Loyal consumers could be losing hundreds of pounds a year in savings by not switching their car insurance and household energy providers, so why do they stay? And what’s the message for marketers?


Put your foot on the technology brake

26 September 2013 | By Mindi Chahal

Marketers are far off the mark when trying to understand how much consumers use mobile devices and social media to interact with brands, finds the latest marketing gap survey.

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All brands should heed VW’s ‘data monster’ warning

Tue, 11 Mar 2014 | By Jonathan Bacon

Volkswagen boss’s comments about the spectre of Big Brother are a welcome intervention.

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Nationalism and brands

The value of nationalism

Mon, 15 Sep 2014 | By Lucy Tesseras

The Scottish independence referendum has highlighted the issue of national identity but how important is the role of heritage for brands, particularly in today’s global market?

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Chevrolet banks on CSR to ‘fully exploit’ Man Utd brand

Mon, 18 Aug 2014 | By Sebastian Joseph

‘Traditional brand-led activations are not key to leveraging its sponsorship’, says marketing boss.


Lexus completes global marketing overhaul to ditch ‘jarring brand disparity’

Wed, 13 Aug 2014 | By Sebastian Joseph

Car brand says the move will pull it away from being ’adjunct’ of owner Toyota.

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Mercedes-Benz aims for brand consistency as it revamps showrooms with new corporate ID

Tue, 5 Aug 2014 | By Sarah Vizard

Car marque plans to refit all its UK showrooms.


Sponsors struggle to ride Commonwealth Games wave to glory

Mon, 4 Aug 2014 | By Sebastian Joseph, Sarah Vizard

But Virgin Media and Ford say the event will deliver new customers and lift loyalty for their brands across the UK.

Kia ad

Kia makes big push into experiential to ‘fight’ for people’s consideration Video

Fri, 1 Aug 2014 | By Sarah Vizard

Car marque hopes to reveal ‘irreverent and fun’ side with 10-day event at Westfield in London for Soul model.

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Jaguar aims to ‘conquer’ new segment with celebrity-fuelled campaign

Wed, 30 Jul 2014 | By Sarah Vizard

Car marque hopes to portray ‘exhilaration’ of driving a Jaguar as it launches first sports saloon.

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Volkswagen scraps global head of marketing role

Mon, 28 Jul 2014 | By Sarah Vizard

Simon Thomas is leaving the job after a year, with his responsibilities for passenger cars and group marketing to be split up.

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