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Marketing Week Engage Awards: The magnificent winners

Wed, 22 May 2013

‘Gunslingers’ from the shortlisted brands in this year’s Marketing Week Engage Awards 2013 fought to the last to take home one of the coveted trophies.

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Red Bull and F1: Whizz kid builds up a track record

21 March 2013 | By Michael Barnett

Red Bull’s ‘at full pelt’ marketing approach transfers well to the F1 track, where its Infiniti-sponsored team has notched up big wins.

notepad

A brand is worth a thousand words

7 February 2013 | By Maeve Hosea

New research reveals that people talk more about brands in their everyday lives than on social media.

tablets

Trend for devices moves up a gear

Wed, 30 Jan 2013 | By Jonathan Bacon

Tablets had record sales over Christmas but a report questions brands’ understanding of how to use them for effective marketing.

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Mark Ritson

LaFerrari shows LeWayForward

9 May 2013 | By Mark Ritson

‘Ferrari is doing the right thing and it offers a fruitful lesson to every marketer - irrespective of their business’

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Retail media: opportunity rises for online retail media

8 December 2011 | By MaryLou Costa

Debate is raging as to whether online retailers should build their websites around point-of-sale presence for partner brands or focus on their own communications.

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Aston Martin

Luxury brands 'afraid' of digital and social

Tue, 28 May 2013 | By Rosie Baker, Jonathan Bacon

Aston Martin marketing director questions whether luxury brands should adopt digital and social marketing.

Halfords

Halfords outlines marketing-led overhaul to transform business

Thu, 23 May 2013 | By Rosie Baker

Retailer unveils £100m investment plan following 25% fall in profit.

Facebook

Facebook defends content policies after domestic violence controversy

Thu, 23 May 2013 | By Ronan Shields

Move comes as Nissan pulls ads placed against pages advocating domestic violence.

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Marketing Week Engage Awards 2013 pics

Wed, 22 May 2013

See pics of the glamour, the glitz and some of the winners at the Engage Awards 2013 in this gallery.

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VW unveils customer-focused brand promise

Wed, 22 May 2013 | By Sebastian Joseph

Car marque drops price and product message in the latest campaign for its commercial vehicles.

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Jaguar to use dual-screening in F-Type campaign Video

Wed, 15 May 2013 | By Ronan Shields

‘Your Turn’campaign to feature dual-screening slots, accompanying ‘responsive design’ website overhaul.

Audi AR app

Audi to transform all logos into AR triggers

Tue, 14 May 2013 | By Rosie Baker

Car marque developing platform to provide consumers with different AR content whenever they encounter the brand.

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