Limited number of XC90 model will be available online as Volvo looks to ‘revitalise’ marketing.
‘Traditional brand-led activations are not key to leveraging its sponsorship’, says marketing boss.
Car brand says the move will pull it away from being ’adjunct’ of owner Toyota.
Car marque plans to refit all its UK showrooms.
But Virgin Media and Ford say the event will deliver new customers and lift loyalty for their brands across the UK.
Car marque hopes to reveal ‘irreverent and fun’ side with 10-day event at Westfield in London for Soul model.
The number of people using price comparison sites for car insurance has risen significantly over the past year.
UK car buyers are indicating that they have growing spending power, leading to a boost in the popularity of premium brands. But it is not just confidence in the economy that is driving the market.
Loyal consumers could be losing hundreds of pounds a year in savings by not switching their car insurance and household energy providers, so why do they stay? And what’s the message for marketers?
Marketers are far off the mark when trying to understand how much consumers use mobile devices and social media to interact with brands, finds the latest marketing gap survey.
Volkswagen boss’s comments about the spectre of Big Brother are a welcome intervention.
What is it that makes a brand proposition stand the test of time and what do brands need to do to reinvent an existing slogan for the modern age?