Nissan’s Juke social media campaign kicks off long-term content marketing strategy for Instagram.
Reports finds auto marketers fear alienating followers if they are promotional on social media.
Chambers will replace Patrick Jubb, who left the car marque at the end of January.
Car marque to showcase technology at Mobile World Congress next week.
Six-month campaign for EcoSport comes as marque prepares to launch new connected car.
British car marque plans “disruptive” campaign as it up marketing investment for launch of new sports car.
The number of people using price comparison sites for car insurance has risen significantly over the past year.
UK car buyers are indicating that they have growing spending power, leading to a boost in the popularity of premium brands. But it is not just confidence in the economy that is driving the market.
Loyal consumers could be losing hundreds of pounds a year in savings by not switching their car insurance and household energy providers, so why do they stay? And what’s the message for marketers?
Marketers are far off the mark when trying to understand how much consumers use mobile devices and social media to interact with brands, finds the latest marketing gap survey.