Car marque uses Paris Motor Show to move beyond value message to talk about quality and design credentials.
Car marque sees opportunity to boost brand perceptions after admitting it can be seen as less exciting than rivals.
Marketing director says there may be a role for ‘Can and Will’ message in future campaigns.
Nike, Fifa 15 and a video warning of the dangers of not wearing sunscreen made it to the top of last month’s leaderboard.
‘Breakthrough’ car aims to make Jaguar a major player in the premium car market.
Campaign for Countryman model will be tailored to the dealership nearest the cinema.
The number of people using price comparison sites for car insurance has risen significantly over the past year.
UK car buyers are indicating that they have growing spending power, leading to a boost in the popularity of premium brands. But it is not just confidence in the economy that is driving the market.
Loyal consumers could be losing hundreds of pounds a year in savings by not switching their car insurance and household energy providers, so why do they stay? And what’s the message for marketers?
Marketers are far off the mark when trying to understand how much consumers use mobile devices and social media to interact with brands, finds the latest marketing gap survey.
Volkswagen boss’s comments about the spectre of Big Brother are a welcome intervention.