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Directions to gain a comparative advantage

Wed, 6 Nov 2013 | By Lucy Tesseras

The number of people using price comparison sites for car insurance has risen significantly over the past year.


Car buying moves in a premium direction

24 October 2013 | By Jonathan Bacon

UK car buyers are indicating that they have growing spending power, leading to a boost in the popularity of premium brands. But it is not just confidence in the economy that is driving the market.

Trends level of loyal and brand switching

Lessons from the loyalty losers

17 October 2013 | By Kathryn Murray-Bruce

Loyal consumers could be losing hundreds of pounds a year in savings by not switching their car insurance and household energy providers, so why do they stay? And what’s the message for marketers?


Put your foot on the technology brake

26 September 2013 | By Mindi Chahal

Marketers are far off the mark when trying to understand how much consumers use mobile devices and social media to interact with brands, finds the latest marketing gap survey.

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All brands should heed VW’s ‘data monster’ warning

Tue, 11 Mar 2014 | By Jonathan Bacon

Volkswagen boss’s comments about the spectre of Big Brother are a welcome intervention.

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AVIS we try harder

The winning straplines that stand the test of time Video

Tue, 24 Jun 2014 | By Lucy Tesseras

What is it that makes a brand proposition stand the test of time and what do brands need to do to reinvent an existing slogan for the modern age?

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Jaguar accelerates content charge to exploit Tour de France buzz Video

Mon, 7 Jul 2014 | By Sebastian Joseph

Team Sky sponsor films Chris Froome become the first person to cycle through the Eurotunnel.


Manchester Utd unveils Chevrolet-sponsored kit Video

Mon, 7 Jul 2014 | By Sebastian Joseph

American car brand kicks off its seven-year, multi-million pound shirt deal with Premier League club with online push.


Bentley and Vertu team up to create luxury smartphones

Mon, 7 Jul 2014 | By Sarah Vizard

Deal will see companies work together to design and market five ‘distinctive’ smartphones.


Peugeot, UniQlo and Adidas rally for Djokovic Wimbledon win

Mon, 7 Jul 2014 | By Sebastian Joseph

Brands quick to capitalise on the player’s buzz after epic win over Roger Federer in Wimbledon final.

rac 2014 387

RAC looks to its heritage in marketing push as it faces possible sale Video

Mon, 7 Jul 2014 | By Sarah Vizard

Campaign aims to balance member acquisition and retention as the RAC’s owner eyes options. 


Kia, Nissan and Infiniti accelerate targeted ads with behavioural and offline data

Thu, 3 Jul 2014 | By Sebastian Joseph

Car brands targeting audiences based on the vehicles they own and their media consumption habits


Brands race forward with Tour de France UK arrival

Wed, 2 Jul 2014 | By Sebastian Joseph

Skoda, Ebay, McCain and TfL plan to use event to boost their regional reach.

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