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Directions to gain a comparative advantage

Wed, 6 Nov 2013 | By Lucy Tesseras

The number of people using price comparison sites for car insurance has risen significantly over the past year.

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Car buying moves in a premium direction

24 October 2013 | By Jonathan Bacon

UK car buyers are indicating that they have growing spending power, leading to a boost in the popularity of premium brands. But it is not just confidence in the economy that is driving the market.

Trends level of loyal and brand switching

Lessons from the loyalty losers

17 October 2013 | By Kathryn Murray-Bruce

Loyal consumers could be losing hundreds of pounds a year in savings by not switching their car insurance and household energy providers, so why do they stay? And what’s the message for marketers?

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Put your foot on the technology brake

26 September 2013 | By Mindi Chahal

Marketers are far off the mark when trying to understand how much consumers use mobile devices and social media to interact with brands, finds the latest marketing gap survey.

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All brands should heed VW’s ‘data monster’ warning

Tue, 11 Mar 2014 | By Jonathan Bacon

Volkswagen boss’s comments about the spectre of Big Brother are a welcome intervention.

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AVIS we try harder

The winning straplines that stand the test of time Video

Tue, 24 Jun 2014 | By Lucy Tesseras

What is it that makes a brand proposition stand the test of time and what do brands need to do to reinvent an existing slogan for the modern age?

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Jaguar aims to ‘conquer’ new segment with celebrity-fuelled campaign

Wed, 30 Jul 2014 | By Sarah Vizard

Car marque hopes to portray ‘exhilaration’ of driving a Jaguar as it launches first sports saloon.

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Volkswagen scraps global head of marketing role

Mon, 28 Jul 2014 | By Sarah Vizard

Simon Thomas is leaving the job after a year, with his responsibilities for passenger cars and group marketing to be split up.

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McLaren and Lotus pull away from F1 elitism to drive revenues Video

Tue, 22 Jul 2014 | By Sebastian Joseph

Formula One teams look to eschew the exclusive nature of the sport to make their brands and sponsors more accessible to fans.

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Nissan preps global campaign to unite football sponsorships

Mon, 21 Jul 2014 | By Sebastian Joseph

Campaign to push the ‘innovation and excitement’ Nissan shares with its sponsored football properties.

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Sponsors to benefit from ‘undervalued’ Commonwealth Games Video

Mon, 21 Jul 2014 | By Sebastian Joseph

Brands that have gambled on the event to prove doubters of its value wrong, according to sponsorship experts.

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Brakes slammed on Jaguar again for ‘encouraging dangerous driving’ Video

Wed, 16 Jul 2014 | By Natasha Bullen

Brand reprimanded by ad watchdog for being “socially irresponsible”, less than a month after last ad ban.

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The Top 10 YouTube ads in June Video

Tue, 15 Jul 2014

From Nike and Adidas to Beats by Dr Dre and EA, the June countdown is a football-inspired affair.

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