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World’s most valuable brands by sector
The most valuable fashion, automotive, financial, alcohol, luxury, retail and soft drink brands, according to Millward Brown’s annual BrandZ report.
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Sainsbury’s fuels petrol price war
Supermarket reduces forecourt costs and introduces price promotion, prompting rivals to follow suit.
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GM pulls Facebook ads
Vauxhall owner said to have concluded that social network has little impact on purchases.
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Citroen extends crowdsourcing campaign
Citroen unveils car designed by Facebook fans and invites further design contribution through the social network.
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Ford adopts military tech for social push
Ford targets top social influencers with high tech push for B-Max model.
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Auto Trader to shift perception with site relaunch
Auto Trader wants to deepen engagement and become a destination beyond buying and selling cars.
Trends
Brands are welcomed on to the stage
Funding cuts in the arts and entertainment sectors have made the public more accepting of brand involvement, but the role consumers require of them is so much more than as bankrollers.
Don't let your customers fade from view
Latest figures indicate that people are becoming less inclined to hand over their personal details in return for benefits such as discounts and samples, challenging marketers to step up their powers of persuasion.
Pre-flight experience hits heights of luxury
Holidaymakers may be spending more on big-ticket items at airports, but research seen exclusively by Marketing Week reveals that brands need to do more to target business travellers. By Maeve Hosea
Brands feeling the pinch need to tailor offers
As consumers work harder at saving money, brands that understand their customers’ needs will come out on top, according to research seen exclusively by Marketing Week.
Top Jobs
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Retail Category Insight Leader
Ball & Hoolahan -
DIRECT MARKETING MANAGER
Cottrell Moore -
Product & Technology Public Relations Manager
Tetra Pak -
Marketing Manager (Post No 1987)
AQA -
Product Marketing Manager
Michael Page Marketing
Opinion
Taxi brand's message takes a wrong turn
‘Addison Lee chairman John Griffin urged his drivers to use bus lanes… then lashed out at cyclists in the company’s magazine’
Tactics
Retail media: opportunity rises for online retail media
Debate is raging as to whether online retailers should build their websites around point-of-sale presence for partner brands or focus on their own communications.
