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Fiat Professional unveils "whole new approach to marketing"
Fiat Professional is to unveil a new campaign focusing on a sitcom to promote its range of vehicles, which it claims will be the start of “a whole new approach to marketing.”
Michelin unveils UK elements of global ad campaign
Tyre manufacturer Michelin is to unveil its ongoing global advertising campaign in the UK for the first time on Monday (15 March) as exclusively revealed by Marketing Week last week.
In-Depth
Back to the future
A look back into the past can offer insight that brands can draw inspiration from. Some, like French tyre company Michelin, are using their marketing heritage to drive them into new territory.
Mobilise the people to shape your brand
The ability of personal recommendation online to sway purchasing decisions is well known, but some major brands are taking the concept of consumer influence a step further, harnessing its power to reposition brands, develop new products and broaden appeal.By Jo Roberts
Opinion
Stuart Smith on Toyota's ad dilemma
Sack him, or back him? That’s the dilemma facing Toyota chief Akio Toyoda as he mulls the advice from his agency chief, Bob Seelert - chairman of Saatchi & Saatchi Worldwide.
Toyota's crash leaves hyundai in driving seat
Hyundai is perched on the crest of a great opportunity but the car giant should remember the bigger they are, the harder they fall
Brands
Fiat Professional unveils "whole new approach to marketing"
Fiat Professional is to unveil a new campaign focusing on a sitcom to promote its range of vehicles, which it claims will be the start of “a whole new approach to marketing.”
Nissan plots integrated campaign for new Qashqai push
Nissan has unveiled the latest extension to its ‘Urbanproof’ saga advertising theme, with an integrated marketing campapign supporting the reveal of the new Nissan Qashqai.
Honda unveils new campaign as it boosts agency roster
Honda has unveiled a new digital affiliate marketing campaign to promote its hybrid sports coupé, the CR-Z. The marque has also appointed Elvis to handle its pan-European direct marketing and digital advertising account after a pitch against undisclosed agencies.
Mercedes unveils "I am" campaign targeting young car buyers
Mercedes-Benz is launching an integrated advertising campaign called “I am Mercedes Benz” in a bid to deepen the connection it has with young car buyers.
