- Home
- Automotives
Automotives
Latest News
Former T-Mobile marketer Lysa Hardy joins the RAC
Lysa Hardy, the lead marketer behind T-Mobile’s “Life’s for sharing” campaigns joins RAC as interim marketing director.
Ford looks to position as technology leader
Ford’s Real World Challenge campaign aims to raise awareness of its leading edge technology.
Trends
Don't let your customers fade from view
Latest figures indicate that people are becoming less inclined to hand over their personal details in return for benefits such as discounts and samples, challenging marketers to step up their powers of persuasion.
Special Reports
Opportunity rises for online retail media
Debate is raging as to whether online retailers should build their websites around point-of-sale presence for partner brands or focus on their own communications.
Event backers drive audience participation
Event sponsorship is as much about long-term audience engagement as it is about a brand raising its profile during a show or tournament.
Engagement strategy aims to take long-term interest rates higher
When Honda launched the UK’s first TV ad that links to an iPhone app, the car maker sent a clear signal that the focus of its marketing strategy has moved from driving sales to increasing engagement.
Brands
Citroen names David Savage MD
Former marketer Gary Savage has been appointed as the new managing director for Citroen UK.
Honda Insight kicks off UK campaign in cinemas
Honda starts its campaign for its Insight hybrid model to the UK with cinema advertising alongside films such as Angels & Demons via a £1.3 million deal with Digital Cinema Media.
Volvo to launch new spring campaigns
Volvo, the Ford-owned car company, is launching two spring campaigns to promote its new Ice White model and push its DRIVe range of cars.
Peugeot partners with classical quartet Bond
Peugeot is tying up with the all-female electronic string quartet Bond to help promote the launch of the Peugeot 308 CC.
Opinion
In-Depth
Mainstream brands make a play for the super rich list
Recession? What recession? A new set of brands is muscling in on territory that until recently was occupied exclusively by luxury goods and services providers by targeting the wealthy but time poor community.
Viewpoint: Honda: Martin Moll, marketing director
Find out why advertisers are demanding more data for TV, click here For a viewpoint with Santander’s director of brand and communications,
